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How we made 13 sales via Instagram reels for a Real Estate Agency in 3 months

[ case ]
Real estate agency
AED 14 800/$4,043
Spent budget
195
Leads
[ RESULTS IN 3 MONTHS ]
AED 75/$20
CPL
13
Deals
Real estate broker and founder of Dubai real estate agency. The main goal at the beginning of work with us was the generation of qualified leads

Problem

Customer

Before starting work, client worked with another agency and was not happy with the large number of unqualified leads
Real estate broker

[ who are ]

Almost all agencies and freelancers work with direct lead generation advertising campaigns on Facebook, Instagram or TikTok.
Ad campaigns like this generate a lot of leads in the first week of launch, BUT there are plenty of reasons why they don't generate sales:

How do most agencies work with real estate in Dubai?

[ constraints ]
Since the beginning of 2023, the average cost per lead is AED 120
20% of applications are left by people who are looking for job
30% of applications are left by people who do not answer calls and WhatsApp
25% of applications are left by people who do not have money even for an ordinary studio
20% of applications are left by people who did not understand what they left the application for
5% people who want real estate and we can consider them to be targeted

Your Agents spend 80% of their work time dealing with unqualified leads

Why promote through an Instagram/Facebook account?

[ our strategy ]
We are working on the quality of the audience, constantly increasing the involvement of people in our account, and this gives us qualified leads from people who are already ready to discuss the purchase of real estate
We develop expert content
We create engaging visual content
We shoot videos with experts
We promote posts and Reels to the target audience
We are gaining 400-500 thousand views of our Reels
We create 3-4 lead magnets and run ads on Instagram Direct messages
All advertising campaigns are aimed at the audience with which we worked in the first month
We receive the first 20 qualified leads
We continue to display our posts and reels to the target audience
We launch lead generation campaigns for the audience that has watched our content
We get 30-40 qualified leads from advertising campaigns for messages and lead generation
Your agents work only with interested customers
3 Month
1 Month
2 Month

1 month

[ our strategy ]
We prepared scripts and shooted the first 10 Reels
We prepared posts and developed a design for an Instagram account
We launched ads using video Reels and got more then 500.000 views

2 month

[ our strategy ]
We have published 20 Reels and received over 400k organic views
We launched ads for a warm audience and received 32 requests to download the lead magnet "10 investment projects worth up to $500,000"

3 month

[ our strategy ]
We continue to work with advertising campaigns for messages and launch lead generation for a warm audience
We received 195 leads with a cost per lead of AED48, of which 43 were qualified leads

Results after 3 months

[ RESULTS ]
AED 14 800/$4,043
Spent budget
195
Leads
43
Qualified leads
AED 75/$20
CPL
13
Deals
AED 344,18/$94,04
CPL (Qualified )
AED 1,138 AED/$311
CPO
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