Many B2B companies in Dubai ignore marketing.

Obtaining contracts only through tenders does not unlock the potential of the company. How else can I find clients? Social media advertising, Google ads, content creation and other marketing tools can bring new customers to B2B businesses as well. However, there are big differences between B2C and B2B promotion and you need a reliable partner to avoid mistakes and problems.

We are a full-service B2B marketing agency for companies in Dubai. The mission of WGG is to be a reliable partner of the client and using a combination of systematic work and creativity to create added value and minimize business expenses

Our B2B Marketing Company in Dubai, UAE

Get to know us

[ our achievements ]

Our B2B marketing and advertising statistics

> 200

> 120 000 000 $

14

> 2 000 000

Earned for clients

Satisfied B2B customers

Marketing Awards

Engagements

Lead Generation: Developing strategies to attract and acquire potential business clients.

01

02

Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined business audience.

03

SEO (Search Engine Optimization): Optimizing website and content to improve visibility and ranking in search engine results, tailored for business-related searches.

04

Email Marketing: Sending targeted and personalized email campaigns to business clients or leads.

05

Social Media Marketing: Leveraging platforms like LinkedIn for networking, brand visibility, and content sharing in a business context.

Our B2B Marketing Services in Dubai

[ Our SERVICES ]

06

Webinars and Online Events: Hosting virtual events to engage with potential clients, showcase expertise, or present products/services.

07

Digital Advertising: Using platforms like Google Ads, LinkedIn Ads, and industry-specific sites for targeted advertising to business audiences.

08

Market Research: Conducting research to understand market trends, competitor analysis, and business customer needs.

09

Branding and Design Services: Developing a brand identity, including logo design, brand messaging, and corporate branding guidelines.

10

Public Relations (PR): Managing the spread of information between a business and the public, including press releases and media outreach.

11

Analytics and Reporting: Providing detailed analytics on marketing campaigns and strategies, assessing their effectiveness and ROI.

12

Influencer Marketing: Partnering with industry influencers to expand brand reach and credibility within the business community.

13

Website Development and Management: Building and maintaining a website that caters to business clients, including e-commerce capabilities if applicable.

14

Video Marketing: Producing and using video content for business marketing, such as explainer videos, product demos, or company overviews.

Our latest cases on B2B promotion

Glass factory

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1

Cable factory

2

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Our client is a copper cable factory with more than 20,000 square meters of storage and production space. Main goals is to promote products on Instagram and Facebook.

3

Design agency

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Europeum concept - is a company to design and equip office, banking and other spaces of any complexity, has its own production. The main goal is to increase the number of requests for design and furnishing services.

Accounting company

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Our customer is outsourcing accounting for IE and LLC companies. Previously the company did not use social networks and did not advertise there.

4

[ Cases ]

The main goal is to grow requests with social media.

The basic logic of setting up the audience was to show ads to two key segments: owners of alcoholic beverages production and owners of wholesale of kitchenware. We showed ads to the audience with overlapping interests after analyzed the portrait of the target audience and the key characteristics of the products.

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[ results ]

1 220$

4,5$

267

26

Money spent

Cost per lead

Leads

Became wholesale customers

[ results ]

2 000$

300 000$

276

Money spent

Total revenue

Leads

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We built a CJM, a media plan and it allowed us to get the following results.

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The main goal of the company is to search for long-term contracts and its success can be seen by the following results

[ results ]

1 500$

100 000$

22

Money spent

Total revenue

Leads

[ results ]

2 000$

10 000$

120

Money spent

Sales pipeline

Leads

The main goal was to attract new clients to free consultation.

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Read all cases

What is the difference between a B2B marketing agency and a regular agency?

[ DIFFERENCE ]

For the last 20 years, communication has taken a major role in business. Communication is important not only within the company, but also with the target audience. Building trusting relationships in B2B is a long process. The values of this audience are different, it is important for them to get not entertainment, but useful business information. We know how to properly attract such customers and create a business community around B2B brands.

Another difference between B2B and B2C marketing? In B2B marketing, relationships are built over a long distance. All businesses want to find a reliable partner for themselves for many years. The goal of a marketing agency is to build a Basis for these relationships and gradually develop them. Ordinary advertising agencies simply seek to attract more leads and are not interested in what happens next with these contacts. Through content, email newsletters and other means, we keep in touch with them to achieve long-term business relationships.

Our B2B agency focuses on indicators such as lead qualification, conversion rate, ROMI and customer lifetime value. Regular advertising agencies are limited by the number of leads and their price. They don't care about the quality of these applications or how much money their clients are losing.

The B2B (Business-to-Business) marketing agency has special goals. While ordinary advertising agencies work with a large number of people without complex strategies, B2B marketing is looking for a small group of businessmen. Their interests are different from the average buyer, and the requirements for advertising materials are different from B2C. You need to build trust and demonstrate your expertise. To do this, there are separate formats and strategies that we use in working with our B2B clients.

Communication style with businessmen

Relationship building with audience

Analytics and basic metrics

B2B advertising strategy

[ 03 ]

[ 04 ]

[ 02 ]

[ 01 ]

The content strategies of these agencies are very different. B2B content is based on expertise. Industry reports, analytical articles and confirmed cases interest the B2B audience much more than memes and emotional videos. The complexity of the content is the main difference between the content strategy for B2B companies.

A B2B product is often much more complex than a B2C product. To describe its value and the possibilities of a regular demonstration on an advertising banner may not be enough. You need to be able to present a complex product, and over the past 10 years we have successfully worked with the largest B2B companies in Europe and MENA in this direction.

Content strategy

The difficulty of the product

[ 05 ]

[ 06 ]

Still in doubt? Save your time with a free online consultation. Let our marketing experts guide you through the process of setting up and managing your social media promotion

Get a free marketing consultation for your B2B business

Our clients love us

[ Reviews ]

I’ve been using their services for one month so far and have been truly impressed by the professionalism and support I’ve received. They took the time initially to understand about the business and then started the work. I feel like I have a team behind me that are really driven to help me achieve my marketing objectives. Planning to continue with them.

Iman Elhuni
My third month with WGG, and I see a long relation developing with them! Whether in sales, marketing, production, QA or CRM, everyone’s friendly, serious about their work, professional, patient, and kind. It’s also amazing to deal with staff locally, and abroad! I trust WGG with my personal brand, and I enjoy their diversified work.

Dr. Suhair Hamouri
Very happy with their service! I have a great team who have done an amazing job of bringing us more leads for our company. Really grateful for such a team. They're very skilled and have a lot of experience in this field. I will highly recommend others who want their company to grow.

Seyidah Fathima
We have been in association with WGG for almost 6 months now and we have been taking their services for running ads. We are happy with their services would like to mention their team is quite adept and professional.

Ashutosh Mehta
I see the fruits of their hard work and very good job working around the clock.

Abdulla Al Ameri
Stands out to be an great marketing agency in Dubai!

Mohammed Sufiyanuddin Shadaab