Your business needs Google Ads right now if:
Your potential customers have an urgent need for a product
When your prospective customers need a product instantly, Google Ads is the perfect solution to reach them right away. Conventional SEO could take a while to rank on search result pages, but Google Ads offer instant visibility. It ensures that your offerings are the first thing customers notice during their search, meeting their immediate requirements.
You have a big average bill from your clients
When your business enjoys a high average order value, investing in Google Ads can yield substantial returns. Google Ads enable targeting specific keywords and demographics, making it possible to connect with customers inclined to make more substantial purchases. Even if the cost per click appears high, the potential profit from a single transaction can cover the ad expenditure.
You have a complicated product with narrow audience
If your product is intricate or caters to a niche market, Google Ads can directly link you with your target users. This platform allows hyper-targeted advertising based on various factors, including search terms, locations, interests, etc., meaning your ads will be displayed to the people most likely to appreciate and be interested in your offering.
Running an E-commerce Business
Google Advertising is Crucial for E-Commerce Businesses. With options like Google Shopping, your products can be displayed right in the search results, complete with ratings, images, and pricing. It simplifies the discovery process for potential customers, enabling them to compare your products with others and make purchase decisions directly from the search results.
You don't have a big sales department
If you operate a small-scale company or lack a substantial sales force, Google Ads can help you reach a broad audience without the need for sales calls or mass emails. Your ad campaign, once set up, can operate automatically, connecting with potential customers and guiding them to your webpage. This gives you the freedom to focus more on customer service than on customer acquisition.
People know your brand or you have already had traffic on your website
Regardless of your brand's popularity or the existing traffic on your site, Google Ads remains beneficial. It can introduce you to new demographics unaware of your brand. Moreover, Google Ads can facilitate remarketing campaigns, allowing you to display ads to previous site visitors, keeping your brand in their consciousness and urging them to revisit and make a purchase.