According to Backlinko statistics, 99% of all social media users worldwide access them from mobile devices. Notably, there are 4.48 billion registered users on social networks, constituting a large part of the world's population.
Therefore, when creating relevant content, you should always focus on mobile devices. The same applies to your online store, to which you will be providing links in social network profiles.
In simple terms, ensure that your e-commerce marketing strategy for social networks is fully user-friendly. Smartphones generally have small screens, so every element of graphics, trigger buttons, captions, photos, and videos must be adapted to the sizes of the most popular smartphone models.Here are a few expert tips for optimizing content for mobile devices:
- Use only high-quality images with high resolution, which can be enlarged and easily viewed on small screens.
- Provide users with a straightforward instruction for ordering goods and services.
- Utilize built-in features for creating advertising content on social networks (with formatting tips).
- Add short hashtags and shortened URLs for quick clicks after viewing advertising content.
- Include a clear call to action in your messages — explicitly state what customers should do if they like the offer.
To increase demand and sales on your social media page, it's crucial to provide users with the simplest possible action instructions! The easier it is to find and select your goods/services, the more trust and sales you will generate.
If you're directing customers from social networks to your site, it must be optimized for mobile devices! That means no large text blocks or long scrolls. Clear images, highlighted registration and purchase buttons, simple short forms, and prompts are essential.