, or, in another way, customization is an individual approach to each client, based on knowledge specifically about him and giving the opportunity to offer really what he wants.
In most cases, an individual approach is the most valuable component of the consumer experience. Moreover, personalization is the very point where your benefits and the customer's benefits converge.
How to provide a personalized approach to the client:
1. Show the client that you understand his interests.
2. Address by name.
3. Make the client stand out from the rest.
4. Pay more attention to him.
5. Let's have more privileges.
6. Surround with care and attention.
All these actions will help to create a personal contact and prove to the client that he is important. When a client feels that he is important, he does not have a desire to go to your competitors. He will stay with you forever.