It's great when a site features so-called "risk reducers"—features that dispel doubts and help visitors feel more at ease during purchase. These might include:
Free and fast shipping;
- Guaranteed money-back;
- Free returns;
- Secure transactions.
Make sure the above-mentioned information is also stated on the product page. Test the text, design, and the overall page to determine what works best.
A mattress is something one has to get used to. When ordering from the IKEA online store, the assurance that one can return it within 3 months if it's not a good fit, and a 25-year guarantee, are comforting.
Such advantages should be prominently displayed on the product page to catch the eye immediately.