The Creator is an enthusiastic character with a rich imagination. He values freedom of expression, aesthetics, and innovation.
The bright and flamboyant Kenzo
perfume advertisement demonstrates the spirit of freedom, uniqueness, and manifests diversity and creativity.
For promoting the brand, it is important to involve customers in the creation of the product (design, choosing certain characteristics). Flamboyance in advertising is appropriate, but not provocation. Surprise with an unconventional approach or idea, a fresh perspective on things.