It's always intriguing to delve into famous advertising campaigns to understand what exactly, according to the creators' intent, should captivate the viewer. Let's do just that.
The Child and The MotherThese archetypal images are usually used together.
The Mother symbolizes care, affection, and love, while The Child represents simplicity and naivety. These images are found in advertisements for family products, insurance or medical services, charitable foundations, courses, and children's goods.
To incorporate the archetype into
brand advertising, build close, family-like relationships with clients. Use a trustful tone, respond quickly to client requests, and focus on service. Show in the advertisement that, thanks to the product, a person can take care of their loved ones.