Sean Ellis, who first coined the term “growth hacking,” identifies three stages for successful implementation of explosive growth:
- Product-market fit
- Research
- Scaling growth
The first point is the most important for growth marketing and growth hacking, because if the product or service is not needed by users, there is no point in further work.
First of all, study
user reviews. If they are happy with the product and are not ready to give it up, then you can move on to the second step.
Now you need to study users to understand why they use the product. AAARRRR funnels, Lean Canvas, Customer Journey Map are suitable for this. These tools help find new growth points and generate hypotheses for testing. After that, formulate and test hypotheses, use the data obtained to find the best tools for hacking business growth and scale them.