Let's explore two rules that enable the creation of quality and useful content:
1)Know and Continuously Study Your Audience: This is often overlooked even by experienced content managers and marketers. It's not enough to study the potential audience at the product launch and then never revisit this issue. Constant interaction with your audience, collecting feedback, testing how they perceive different formats, and knowing the real state of affairs at the current moment are crucial.
It's important not just to sell, but to meet the needs of users through content. Currently, there's a trend in marketing towards content that delivers benefits or helps customers through expertise and educational mechanisms. To do this, you need to understand what your audience cares about and what concerns them.
For example, inside an article, readers are immediately offered to proceed to purchases with expert text content.
2)Know the Technical Limitations of Each Platform: Understand where the content will be used, how it will be distributed across different channels and platforms, and their limitations. Content managers first consider what information they want to convey, to whom, and how, and then align their idea with the capabilities of the platforms and user habits.
For instance, a classic 16:9 video will not be popular on social networks designed for short vertical videos and stories. Therefore, it's essential to know the technical requirements for platforms, limitations, recommended volumes, formats, and resolutions.
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