Banks. In the banking sector, email marketing is generally used less frequently and less actively than in online education or e-commerce; automatic scripts are not very common. For example, some banks send automatic mailings by launch date on the client's birthday and on public holidays.
However, in this niche, there are other areas for developing communication with clients through automatic email scripts. For example, a marketer can set up sending trigger messages in response to client actions: using a mortgage calculator, viewing credit products on a website or in an application, closing a deposit, and others.
In such letters, you can send useful information, special offers, selections of more profitable products, and other content that motivates the user to start or continue using certain tools.