At the end of the year, everyone is thinking about what will be relevant next season. If you know the answer, then it's time to tell us about it. Prove yourself as an expert, and many units of trust will accumulate in your personal brand. And if you don't know, you can always interview your friends, collect information and post it in a single material.
When choosing a site, focus on the target audience that you want to reach with such communication. For example, if there are few entrepreneurs on your personal blog, and you want to get feedback from them, then write the material in business media. This way you will get relevant coverage and comments on the case. Or how Vogue
fashion magazine talked about the trends approaching 2024.