Yahoo had a chance to acquire Google and Facebook at the beginning of their development, they could merge with eBay, but the company did not take advantage of this.
In the late 90s and early noughties, Yahoo could acquire Google, which was still a startup at that time, for a relatively small amount. However, Yahoo did not see the potential in Google, and refused the deal. Later, realizing the mistake, Yahoo tried to buy Google for a much larger amount, but without success: Google's value was growing and was not going to stop.
A similar situation occurred with Facebook. In 2006, Yahoo was offered to buy the social network for $1 billion. Mark Zuckerberg, the founder of Facebook seriously considered the offer, but negotiations stalled when Yahoo lowered its offer to $850 million due to a drop in its own shares. As a result, the deal never took place, and Facebook continued its path to global
dominance in social networks.
Inefficient management and the lack of a clear long-term strategy led to the decline of the company, while competitors developed rapidly, offering innovative products and services.