After the built-up selling ad comes the moment of optimization:
- Removal of irrelevant sites
- Replacing inefficient creatives
- Analysis of adjustments within the company
To optimize, you need to collect statistics on all campaigns. One of the stages of optimization is viewing sites with impressions. The statistics of the sites are viewed, which sites are being shown, what traffic statistics from these sites are. Next, less profitable sites are turned off, with a large percentage of failures and which did not bring results. After this optimization, funds are redistributed to more relevant sites, and thus the CR increases.