Social media promotion is effective in the niche of cosmetology services. Promotion is carried out by placing advertising records, publishing content in the community, using hashtags, introducing chatbots, and mailing lists. There are a lot of different tools with which you can promote your clinic or your services on social networks.
Various ads and services can be tested in advertising. It is almost impossible to know in advance which creative will attract the attention of the audience and which will not. Therefore, tests are very important.
When conducting testing, it is advisable to conduct tests for various cosmetology services. Not all procedures attract customers through advertising.
Most marketers use photos and videos of procedures in advertising when promoting cosmetology clinics. Demonstration of the results. For example, it can be a skin cleansing procedure. However, do not forget about the laws in the advertising region. There is a possibility that you should choose formats and content more carefully.