Cosmetics are meant to make people beautiful and well-groomed. Therefore, a "before-and-after" show format is quite appropriate here. The transformation of the heroes vividly demonstrates the Unique Selling Proposition (USP) of the products, and during the broadcast, detailed instructions on the proper use of the brand's products can be provided.
Beauty bloggers are plentiful nowadays, and among them, it's not difficult to find a brand ambassador or even a whole support group who will eagerly and knowledgeably broadcast about makeup application techniques and skin care tricks. Ideally, it's better not to look for easy ways and show how to, for instance, apply makeup on a girl with problem skin, skillfully hiding imperfections while not harming reactive skin. Seeing the real result, viewers will want to repeat it on their own.
For the Beauty & Care segment in a live broadcast, sales can be stimulated for both individual products and entire beauty boxes (bulk is cheaper). The most generous offer goes to those who are ready to immediately purchase products from the broadcast. For the rest of the viewers, offer a discount promo code that expires in a few days.
Skincare cosmetics, as a rule, do not show an immediate effect. They are part of a regular "beauty routine" aimed at maintaining the health and beauty of the skin, hair, and nails. Therefore, in the broadcast, it's better to give the floor to an expert cosmetologist or a heroine who has undergone a long journey of transformation using the brand's products. With proofs in the form of "before-and-after" photos and a step-by-step guide on how she achieved the outstanding result. Viewers ask questions in the chat, and the heroes of the broadcast respond. A moderator closely monitors the chat for efficient communication, quickly finding interesting questions and passing them to the studio, while also maintaining order. Ultimately, all those wishing to purchase products from the broadcast go to the
landing page and take a test to choose the most suitable care.