The retail market offers a vast assortment of various goods. Based on objectives (for example, upgrading a certain group of products), one can formulate an idea for a live broadcast.
Suppose our retailer sells electronics. Let's take the category of smartwatches and speakers. In the online show, a well-known blogger or athlete can talk about life hacks for using their favorite gadgets, compare several products of different price ranges, and even conduct a crash test.
The broadcast can be tied to a loyalty program. For example, a receipt promo. To receive additional bonus points or triple cashback, a customer must make a purchase during the live broadcast and then register the receipt in their personal account.
Competitive activities will increase engagement and prolong contact with the viewer. A simple idea: viewers need to assemble a puzzle from parts of a word hidden in the studio. The first viewer to solve the puzzle gets products from the live broadcast as a prize.
By the way, the sponsor of the online event can be not only the retailer but also the manufacturers of the products featured in the broadcast.E-commerce
players are probably the most active in the arena of product streams. Aliexpress was the first, and other online retailers are gradually catching up. Essentially, they are all making 'couch stores', just packaged differently.