A positive impression of the company in the labor market will minimize the costs of search, recruitment. The amount of budget savings, depending on the number of open vacancies, can amount to millions. To do this, large companies use social media marketing
and other tools.
When an external HR brand works, people want to be part of the team. Such an organization is consciously in the understanding of candidates higher in status, more reliable than other employers.
Often, the level of comfort for employees plays a crucial role when choosing offers from employers.
Perhaps the salary level is lower than that of competitors, but at the same time there will be a lot of positive responses in the labor market:
- how to work harmoniously in an organization;
- what development prospects does it offer to employees;
- how comfortable is the internal corporate culture;
- do the values of employees coincide with the values of the company.