Effective promotion of the event is the key to its success. So how can you promote an online conference with minimal cost?
Create an event where your target audience is.
Involve information partners who will help spread the information about the conference. In exchange, offer to mention their brand on your website or during the event.
Use
email marketing to alert your customer base. It is important to create a chain of letters that will fuel the audience's interest in the event.
Publish articles, interviews with future speakers and thematic blog posts. Create intriguing content that will be interesting to your target audience.
Conduct testing of various marketing strategies to determine which ones are most effective.