SEO Trends in 2024

Talking about trends for the coming year is already a common thing, and today we decided to reflect on what awaits SEO in the upcoming anniversary year

This abbreviation stands for Google's algorithm, which evaluates the content on the site for credibility, expertise and trust level. The same principle is relevant for other search engines. Even if the site is perfectly optimized from a technical point of view, it will be unrealistic to promote it to the TOP without high-quality content in 2024.

We cannot say that in 2023 we did without this factor, but still the importance of content does not cease to gain momentum. Search engines look not only at the presence of keywords, their correct placement and compliance of materials with the stated topic, but also at the form, content and benefits of the content for users.

According to various estimates, from 60% to 80% of Internet users regularly use voice assistants, and this number will only grow in the new year, so it is important to optimize the site taking into account this trend.

Use keys specific to spoken language, change texts so that the voice assistant can read them without distorting the meaning.

And, of course, to improve the loading speed of the site and its operation on mobile devices - they must be almost lightning fast so that the resource gets into the output by voice request.

"Neural network" is officially the most popular word of 2023, and this is not surprising. It's hard to imagine working in digital right now, ignoring AI. In 2024, Al technologies will become an even more indispensable part of web development and marketing. In addition to automating routine tasks, artificial intelligence will also help the CEO to analyze and optimize content.

For example, already now some services on the Al platform can give recommendations on keys, meta tags and headers, collect and cluster keywords; study more competitors than it was possible to do manually. In addition, analyze data and trends in search queries to be one step ahead of the rest. As I said before, if you want to stay afloat in the current realities, you will not be able to ignore neural networks and artificial intelligence.

It would seem, what does SEO have to do with it? However, if the work on website promotion is carried out comprehensively, and in addition to optimizers, advertising specialists and SMM specialists are involved in it, this point is really important, and that's why.

Videos from Instagram, TikTok and YouTube Shorts are increasingly entering Google search results due to their descriptions and titles, so the strategy of creating videos is gradually becoming SEO-oriented. For example, if a user is interested in a query in the spirit of "How to do ...?", then the videos will also be ranked in the search results.

The ranking of short videos inside and outside platforms follows the same principles that PS use to index web content.

One of the areas of work of the WGG agency is SEO optimization, so we will definitely focus on relevant areas so that customers get the best possible result.

In 2024, it remains relevant to achieve a high ranking for relevant keywords, taking into account geographical features, for offline business. Local SEO optimization is aimed at improving search results based on the geographical location of the user.

For brands providing services such as restaurants, medical centers, beauty salons and others, local SEO optimization is especially important, since people living nearby are the main audience of these companies.

To attract more customers, it is recommended to register your brand in Google My Business so that it is displayed on Google Maps at the address, as well as connect your account to Google Analytics. Among the main factors influencing local SEO optimization are real online reviews from current customers and site optimization for local keywords.

In recent years, search engine algorithms have become more complex, and now having a multi-page website and using keywords is no longer enough to achieve high positions in search results.

In order to attract the attention of the target audience and take a leading position in the search, it is important to create high-quality content that will be useful to your users.

It is also necessary to pay attention to photo and video content, improve the adaptability and convenience of the site for users.