Instagram boasts over a billion active users, despite not being the largest social network. A wide range of formats allows for the creation of diverse types of content. 50% of consumers have indicated a preference for watching short clips on Instagram* Reels. Stories are also popular, with more than half of users viewing them daily, 50% of whom then visit the brand’s website.
Influencers tend to believe that the most engaging type of posts for 2024 will be Instagram Reels. People enjoy receiving such content from companies.
According to the service Statista, YouTube also boasts impressive numbers: over 500 hours of video are uploaded every minute, and the number of active users reaches 2.5 billion. A special category of content is videos aimed at families with children, as 81% of surveyed parents use the platform for their children.
70% of users take a targeted action after seeing a product on YouTube. It is also an excellent platform for exploring a brand, service, or product: users are four times more likely to use the site for these purposes compared to social networks.