In the UAE, TikTok
has emerged as a dominant player in the social media space, attracting a diverse demographic of users. By examining the User Demographics on TikTok, we
can ascertain that the app resonates with a younger audience, primarily between the ages of 16-24 years. Additionally, a significant portion of the TikTok community encompasses avid users who engage daily with the app.
Discussing Popular Content Categories in the UAE, we witness a unique blend of trends, encompassing music, dance, comedy skits, food, fashion, and lifestyle content
. These categories prove to be instrumental in crafting a successful ad strategy on TikTok.