In a move to offer enhanced communication solutions, WhatsApp is rolling out a new feature for its vast user base. Starting soon, companies, bloggers, and even independent creators will have the ability to establish their unique channels. These will exist independently from the conventional chats and group discussions that users are accustomed to.
This revelation came to light on June 8, 2023, through an official post on the WhatsApp blog
. Although in its infancy, the channels feature is undergoing meticulous refinement. Initial tests are set to be conducted with users from Colombia and Singapore, acting as the feature's beta testers. Based on feedback and results, WhatsApp plans a broader launch in various other regions in the subsequent months.