Why has
influencer marketing (a method of promoting a product through opinion leaders) been gaining momentum recently? Because people trust other people more than just advertising layouts, which were also created by people, but it's unclear who exactly was behind them. With influencer marketing, you open Instagram and see a person, their profile description, follower count, blog theme and design, writing style, lifestyle, friends, principles, and values. And it becomes immediately clear: is this person relatable to you, are you willing to listen to their advice as if you received a recommendation from a close friend?
You need guests who specifically want to come to your establishment, not just any place along the way. You have a target audience that you value, and all your improvements are made for them, right? Bloggers are the same. They also create content = a product for their followers.
In this article, we will talk about the development of
restaurant marketing through collaboration with bloggers.