1. If the tracking link is configured correctly, the Publisher ID will be transmitted to the MMR, which we will use as the basis for optimization:
- allocate a cap on the budget for the placement test (about 30-50 installations);
- when the cap is reached, we can start evaluating the publisher, disable ineffective ones.
To set up tracking links correctly, it is important to know: Mi Ads does not support dynamic macros for campaign names, groups and creatives, thus the macro values must be entered manually!
Accordingly, the macros Adset name, Campaign Name, Ad Name, i.e. the name of the ad group, campaigns and creatives are prescribed independently! Don't forget that in addition to the click link, you also have a view – make a note on two links.
Example of a correct tracking link Adjust:
:https://app.adjust.com/1хххххх?campaign=xiaomi_ads&adgroup={tagId}&creative=icon&label={ext}&gps_adid={gaid}&xiaomi_global_clickid={triggerId}
Manually enter the name of the campaign:
- campaign=xiaomi_ads
A dynamic parameter that passes publisher ids:
- adgroup={tagId}
Hand-written prescribe the creative:
- creative=icon
The required parameters that Adjust will configure on its own, do not remove them, otherwise the postbacks will not be transferred to the cabinet:
gps_adid={gaid}&xiaomi_global_clickid={triggerId}
An example of a correct Appsflyer tracking link:
https://app.appsflyer.com/******?pid=xiaomiglobal_int&af_siteid={tagId}&c=Campaign1&af_adset=Adset1&af_ad_id={adId}&af_adset_id={adsetId}&af_c_id={campaignId}&af_click_lookback=7d&clickid={ext}&advertising_id={gaid}
2. Bringing out top publishers:
- as a result of optimization, you will identify the best publishers;
- put them in separate groups so that they do not “overstretch” the budget, in addition you can set a separate rate for it, adjusting its volume and efficiency;
- top publishers can be scaled while continuing to test the rest.
3. Additional features:
Narrower targeting can be tested on top publishers, but this may lead to an increase in CPI and an increase in the cost of further events in the funnel