I have been working in the marketing industry for over four years, gaining experience in various areas including social media marketing, product marketing, influence marketing, and BTL strategies. Over time, I realised that, as someone who relies on data and measurable results, my strengths lie in performance marketing, which led me to specialise in this field.

For the past year, I have held the position of Senior Targeting Specialist at WGG. I take a holistic approach to project promotion, looking beyond just targeting strategies. If my expertise allows, I’m always eager to assist clients in optimizing their processes, such as by developing chatbots to enhance lead management.