Trying to keep everything under one control. If the business owner manages the social networks, this can lead to burnout and a decline in other business matters. Moreover, it's challenging for a non-specialist to keep up with trends that could significantly boost the community's growth and the company's recognition.
Therefore, as the business scales, it's advisable to delegate some duties to a content manager, marketer, SMM specialist, and
advertising agency.
When a team works on the project, the fallout of one player from the process doesn't hit the final result as hard as it would if there were only one person responsible for social networks.