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Boost Beauty Leads on Instagram and Facebook 2024

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At the moment, the beauty niche is overcrowded. Just enter "beauty salon/hair coloring, etc." into the Instagram search bar and you'll see a thousand of your competitors' accounts.

How can your business stand out from the crowd through targeted advertising?

Launching targeted advertising in the beauty industry can bring amazing results, attracting the attention of potential customers and increasing demand for your salon's services!

In this article, we will look at working advertising strategies in the beauty niche that will help you stand out in the market and attract a new solvent audience.

Create a beautiful profile for effective advertising

As a beauty business owner, you should understand that you emphasize the beauty of your clients and make them even more attractive, so your profile should be beautiful! Modern and effective design of your Instagram profile is an integral part of your business strategy.

Agree, no one will trust going to a specialist who does not have normal photos and videos of services rendered, no clear navigation in pinned stories, etc.

When a potential client sees your ad, he may not immediately decide on a service in your salon, but he can subscribe to your beautiful profile, follow the work of the specialists and, thus, become interested in the services and become your client in the future.

An example of a cool profile that catches the eye:
anna_christina_beauty profile
A beautifully designed profile of our client

Why is it not enough to have only a beautiful profile?

On average, a person who actively uses social networks needs 2-3 seconds to look at the profile and find the necessary information.

If you have unclear highlights, and a potential client needs to quickly find your geolocation, examples of work, reviews, price list - then he will most likely simply leave your profile.

And the most important goal of any business is clients and money! Therefore, we create the most comfortable conditions for the client so that he stays with you and becomes a regular.

avclinic.official profile
A beautifully designed profile of our client
For the proper promotion of cosmetic services, it is important to do the following:
1
A beautifully packaged profile;
2
Actively maintaining posts, reels, stories - show your work, interact with the audience, be creative, follow or create trends!
3
Simple and clear navigation - pin posts with important information, pin reviews, prices, geolocation, etc. in highlights.

We will also share our experience, when launching an advertisement, we do our job not only in the technical part of the launch, but also help with recommendations for maintaining the profile, draw up a detailed technical task, specifying what needs to be published during the scrolling of the advertisement - in this way we ensure double contact of the audience with the advertised product:
1
The client saw the service in the story;
2
The client went to the profile and once again saw information about the service from the advertisement - there is a high probability that he will remember you among thousands and buy from you!

As a bonus for you - advertising layouts with talking heads, video creatives with the service provided to dynamic trendy music, posts with a carousel, aesthetically designed static layouts are great in the beauty niche.

Using a Strong Marketing Strategy

Marketing strategy is a variant of visualization of all data collected by the targetologist about the project in the format of a mind map. This map contains information about:

  1. Data about the project: geo, budget, price segment, link to the profile, etc.;
  2. Hypotheses for promotion;
  3. Analysis of the target audience: fears, pains, portrait of a potential client;
  4. Analysis of the product/services: description of the product, its advantages;
  5. Offers and USP, which are "extracted" from the points above and will be transferred to the advertising layout;
  6. And much more.
When the marketing strategy is ready, the targetologist has powerfully prepared for the launch and has written out in a single format literally everything that is necessary for truly effective advertising.
Our top beauty brand agency guarantees that after such a comprehensive analysis and work done, the results will be 100% from the first to third day of advertising.

Best Strategies in the Beauty Niche in 2024

In general, these strategies work in absolutely any country, with adjustments in each project, of course. We usually take into account the mentality and other details when working with different geos - understanding this increases the effectiveness of advertising by 20%.

A strategy for the beauty niche

Direct Message

Based on personal observations, we can conclude that the "Direct Message" advertising strategy demonstrates high efficiency, with a probability of approximately 70-80% of achieving the desired results in the form of service appointments.

We believe that each of you has encountered an advertisement where a list of ready-made questions appears when you swipe up.

And this shortens the path and time for the client, he does not need to think about how to write you a beautiful and formal message, just pull up and voila - the potential client is already being processed by your manager!

direct messages interface

Launching ads to a broad audience

It is important to note that "broad audience" is launching ads without detailed targeting (i.e. launched without specific interests, but for everything), but with the indication of geolocation, age and gender.

  • Location: your city/country (for example, Dubai, UAE);

  • Age: without segmentation; that is, we set from 18+ to 65+;

  • Gender: persons of any gender (or female/male depending on your services);

  • Language: all languages.

Why launch ads to a broad audience?

Facebook is a very smart platform. With broad audience targeting, you can reach people who have shown interest in your (or similar) products, even if they have not yet visited your page or website.

Broad audiences mean that the great Facebook algorithms will search for people on their own. This approach helps you reach potential customers you did not even know about.

However, there is a pitfall here: it is necessary to create advertising layouts with strong offers that hit the client’s pain points and needs in order to avoid low CTR and budget drain.

Detailed targeting

Direct interests are those interests that are directly related to the project, in our case the beauty niche, respectively, and interests will be related to beauty, beauty salons, manicure/pedicure, hair coloring, hair care, etc.

Indirect interests are what the target audience may be indirectly interested in, for example: shopping (online/offline purchases), entertainment/rest, sports, family, etc.

But you shouldn't get too carried away here, since 3-4 interests are enough, otherwise Facebook will narrow the audience and we will not get good results.

Quiz

A quiz is a really effective tool that can work well in the beauty niche.

What is a quiz?

This is a mini-survey of 3-5 questions that a potential client answers within a few minutes and at the end he receives some kind of bonus, for example:

-Free consultation on hair extensions/complex coloring;
-15% discount on the first visit;
-Hair styling guide, facial care guide;
-Free hair care from a luxury brand, etc.

twist ads curly cut
The big plus of the quiz is that your managers receive valuable information, thanks to which they can analyze the potential client's answers and understand what your client needs.

At the same time, the client only needs to spend a few minutes and receive a nice bonus after completing it. Mutually beneficial!
BONUS. How to double the effectiveness of advertising and turn clicks into sales?

When working with clients, our marketing agency for beauty brands strongly recommend connecting a chatbot to Instagram, we do the setup ourselves, as we manage all projects on a turnkey basis.
How does this bot increase the effectiveness of advertising?

It happens that potential clients do not respond to the call to action in the advertisement (for example, swipe, etc.), they simply subscribe and follow your profile.

These clients are at the stage of getting to know your studio and are at the "warm-up" stage, and the best option here is to constantly remind them of yourself through automated messages.

For example, when subscribing to you, after 3 seconds the client receives a message in Direct like:

"Hello, client name! We are glad that you joined us! Thanks to you, our huge family has become even larger, for this we give you a 20% discount on your first visit to any procedure in our beauty studio Salon name 🎀. This offer is valid until 01.11, let's choose a convenient window for you?"

It is also very convenient to make mailings on current promotions/offers/discounts and in the same way remind clients of yourself and close them for sale.

Also, don't forget that it is necessary to qualitatively process EVERY client in correspondence!
Remember that response speed + politeness + literacy + customer care = $$$
Based on the above, various marketing strategies for the beauty industry are presented that demonstrate their effectiveness in 2024, regardless of geographical location, both in Bali and Dubai. Of course, it is important to experiment with different approaches when launching targeted advertising, since the effectiveness of each strategy may vary depending on the specifics of the project.
Relationship manager in content marketing department
Author - Relationship manager in content marketing department
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