The final stage is working with the ad visuals. Currently, two formats are available: single video and banner. Based on our experience, it's better to avoid the latter format on TikTok (they are less effective, and users come to the app for video content), and videos need to be well thought out. Aim to produce a genuinely native, unobtrusive video, taking into account TikTok trends
, while simultaneously showcasing your product and motivating the user to take the desired action. For instance, show an apartment before and after renovation if you're selling furniture, or let someone humorously share the advantages of your service. If you don't have the means to edit a video, you can create one on the platform itself. Just click "Create," select a template, your images, and music. Voila! You're a Tiktok.