Telegram channels offer vast opportunities for content creators and service providers to monetize their expertise, but success requires careful planning. Selecting a topic that aligns with existing market demand and ensuring consistent, engaging content is key. Whether you're building a channel for personal services or advertising, understanding your niche, leveraging competition, and maintaining a focused strategy will allow you to maximize reach and profitability.

What topics are suitable for Telegram?

For a channel to generate stable income from advertising, its topic must be broad enough. There must be many content sources for it.

It is important that Telegram already has successful channels on the same topic - this means that there is a market for it and real opportunities for earning. Analytics services, which we will talk about a little later, will help you estimate profitability.

Competition in this case is not an enemy, but a friend. Other channels from your niche are needed for both the purchase and sale of advertising.

If you are a specialist or expert and sell your services without reference to location (tutors, designers, psychologists, lawyers), then you simply must go to Telegram. You can make Telegram an excellent way to sell your services.

The cost of advertising in the topic should match your budget. To confidently enter expensive topics - "economics", "investments", "regional", "marketing", "cryptocurrency" - today you need at least 22 thousand dollars. In most other topics, you can start with a budget of two and a half thousand, or use free methods of attracting traffic along with paid ones.

Is it worth starting a personal blog on Telegram?

If it only contains "lifestyle" without specific positioning, starting a blog is a bad idea.

The main problems with such a lifestyle blog:

The cost of a subscriber will always be higher than for an "impersonal" channel on a specific topic. But adding some original content to a thematic channel, at least twenty percent, is an excellent plan. Just make sure that this content is useful - for example, cases from personal experience.

Problems with regular advertising sales. The main internal advertisers are channels from the same niche. That is, administrators of psychology channels buy advertising in other psychology channels. This approach does not work in personal blogs.

External advertisers are looking for a specific audience. And if you do not have positioning, then it is not clear what kind of subscribers you have in your channel.

Exceptions:

You have a clear positioning (Mom's channel about raising children/Family channel about traveling around the UAE)

You provide online services or training - then the Telegram channel can become an excellent source of clients. This method of monetization works very effectively, considering that in most expert niches in Telegram there is not yet much competition.

What is the best name for your Telegram channel?

The name of the channel is an important part of its concept. It attracts attention, informs the audience about the content and style of the channel.

Our Telegram ADS Agency believes that a channel name should meet three criteria:

1

Understood. It reflects the theme of the channel.

2

Short. It is easy to remember and pronounce.

3

Creative. It has a certain "trick" that immediately hooks the audience and arouses interest

We also recommend adding keywords to the title - this way advertisers will be more likely to find you in analytics services and buy Telegram ADS from you for a good price.

Here are examples of unusual and catchy names for channels on different topics:

«AI Hub | Artificial Intelligence» - «A channel dedicated to all things AI»;
«History Hunters» - «History & Culture»;
«Tech Trends Today | Technology & Innovation» - «A channel that keeps»;
«Foodie Fusion» - «Cooking & Recipes»;
«Gaming Galaxy» - «Channel about video games, esports, and gaming culture».

What kind of content do users like?

Unlike other social networks, all posts in the Telegram feed are in chronological order. Thanks to this, even a small channel with a hundred subscribers can compete with the largest ones. And that is why the main requirement for content is very simple - subscribers should be interested in reading your channel every day. In Telegram, it is necessary to publish posts daily in order to earn money on advertising coverage.

Quality content directly affects:

The cost of a subscriber, especially for open channels. The cooler the content, the cheaper the subscriber.

Subscriber retention and the number of unsubscribes. Unsubscribes need to be compensated by attracting new subscribers to the channel. This requires a portion of the monthly revenue, usually 30%-40%.

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You also need to think through the concept: how exactly you will run the channel, what content format you will use, how you will engage subscribers.

To make it easier for you and your readers to navigate the content, you need to come up with several categories for the channel. The easiest way to do this is to analyze the categories of your competitors and add your own twist.

In order to stand out from the competition, the channel must have a recognizable tone of communication. For example, if it is irony, all posts should be permeated with it. Humor is acceptable in all topics, it can entertain subscribers and make the content more interesting. This, in turn, will have a positive effect on reach and audience retention.

The texts of the posts should be short, informative and useful, without unnecessary meaningless information. It is necessary to use formatting and accompany them with pictures in a single style. Long texts can be tedious to read, even if they contain valuable information.

An example of what should not be done is publishing trivial truths as content. For example, the statement that oatmeal is healthier than French fries does not have much value for the audience. Such trivial statements are unlikely to interest readers and encourage them to return to the channel on a regular basis.

Unfortunately, using standard icons is no longer so relevant

There should not be too many emojis. But if you use them skillfully, they will make the text more readable and add aesthetics. Using standard icons is no longer very relevant.

Telegram has a huge number of bright and unusual premium emoji sets that you can use to make your channel look more stylish.

To understand which posts appeal to the audience best, it is advisable to enable reactions and comments on the channel. They also have a second useful function: they increase reach. To make people more active in commenting on posts, you can use audience engagement and retention mechanics.

List of mechanics that our Telegram advertising managers use and recommend to you:

Ask subscribers questions in posts;

Organize giveaways;

Use hidden photos and hidden text;

Answer subscribers' questions in comments;

Suggest subscribers share their photos or stories in comments;

Suggest voting with a certain reaction for one of the options;

Conduct polls and quizzes.

Important: unlike large social networks, Telegram has virtually no organic traffic. But if the content is really good, people repost it, and this attracts subscribers to the channel. If you follow the above rules, your posts will have a higher chance of going viral.

How to use statistics of Telegram channels when buying advertising?

When considering buying advertising on Telegram, it’s crucial to analyze your channel insights to ensure you’re making a sound investment.

Here’s how to use Telegram channel insights to guide your ad buying:

Monitor Reach and Impressions: Reach indicates the count of individual users who viewed your ad. Impressions reflect the total occurrences of your ad being displayed. Focus on platforms with high reach and impression rates to enhance your ad’s visibility;

Look at the Engagement Rate: Engagement Rate is calculated as (Likes + Comments + Forwards) / Reach. A higher engagement rate indicates that the channel’s audience is more likely to engage with your ad. Consider channels with an engagement rate above 5% for better results;

Assess the Growth Rate: The Growth Rate shows the percentage increase in a channel’s subscriber base over time. A high growth rate indicates that the channel is attracting new, interested users, providing a fresh perspective on your ads. Look for channels that are growing at least 10% per month.

Assess your audience demographics: Use Telegram channel analytics to understand the age, gender, and location of your audience. Make sure your channel demographics match your target audience to improve your ad performance.

Consider your posting schedule: A consistent posting schedule keeps your audience engaged and increases the likelihood that your ad will be seen. Analyze your channel’s posting frequency and make sure it matches your advertising goals.

By carefully studying these Telegram channel statistics, you’ll be better equipped to make informed decisions when buying ads, which will ultimately lead to better ad performance and a higher ROI.
You can also read more about advertising performance metrics in our blog.

How to agree on a price when purchasing advertising?

Negotiating the price of your ads on Telegram is completely normal. A small discount, such as 5%, can be asked for without arguments. A 10-30% discount can be argued like this:

There are still hot spots left in the seller’s channel. This means that there are no ad spots available for today or tomorrow morning. It is more profitable for the channel administrator to sell them at a discount than not to sell them at all;

The seller's channel has negative statistics. If analytics services show that the number of subscribers to the channel is decreasing, the advertising return from it will be worse. This is a reason to reduce the price;

The advertising in the seller's channel is overpriced. Each niche has its own average CPM (advertisement price per 1000 views);

You will make a repeat purchase or a wholesale purchase. This method is suitable if you have several channels;

You have a good advertising post that is related to the topic of the seller's channel. The post will not irritate subscribers, and you are ready to adjust it to the audience.

How to write a working advertising creative for a Telegram channel?

Advertising creative is a post that is placed in other channels to advertise our channel. The entire financial model of your channel depends on its success. As paradoxical as it may sound, the content, style, and aesthetic merits of the creative are not particularly important. There is only one quality criterion - the average cost of a subscriber.

To create good creatives, you need to:

1

Understand their structure. The creative should include a catchy picture and a trigger headline. It should address the pain points of the target audience and offer a way to solve them. It is advisable to insert 2-3 links to the channel in the text of the creative.

2

Know marketing techniques. For example, this could be manipulation of numbers ("Did you know that 97%..."), a fake trend ("In 2024, no one will be able to buy an apartment...") or a provocative question ("Do you consider yourself a literate person?...").

3

Have a "discerning eye". It is very important to observe competitors and analyze their successful creatives.

Taking all this into account, you may think that it is better to order the development of creatives from a professional copywriter. But in fact, this is not entirely true: a random idea that the channel owner came up with himself can unexpectedly work, and creatives from experienced authors may seem boring and unattractive to the audience.

There is no universal recipe for success. The optimal algorithm of actions is to create several creative options, place them in different channels and measure the effectiveness of each. Moreover, the same creative in different channels can give different subscriber value. And in the same way, different creatives in one channel can work completely differently.

To understand which creative works better than others, we do not calculate the “arithmetic mean”, but use the formula:

purchase amount (for a specific creative) / total subscribers received (from the same creative)

That is, if you purchased ads in different channels for $112, received 280 subscribers from all channels, then the real average price of a subscriber will be almost $0.4.

And competitors can steal successful creatives from you. Unfortunately, you will have to put up with this.

How to make money selling ads in Telegram?

Everything described above is about investing effort and money in promoting a channel. But to start making money on Telegram, you will need to sell advertising yourself. The good news is that the core audience of this network is solvent adults, unlike, for example, TikTok. This is one of the reasons why advertising on this platform is more expensive than on others. But this also means that advertisers get a good return on advertising, otherwise no one would come back for repeat placement.

We mainly use three methods of selling advertising:

1

Direct sales, i.e. personal communication with administrators of other channels.

2

Chats and groups where advertisements are posted. There are chats for each topic, including closed ones - communicate with administrators of other channels to learn about them.

3

External exchanges.

Mutual PR (MP) is also possible, i.e., advertising placement by two channels on each other. If the channels are equal in the number of views and the price of advertising, mutual PR can be free. Otherwise, the administrator of the smaller channel pays extra to the administrator of the channel with more subscribers. If the advertising space is not closed, it is always better to do MP and get new subscribers for free. For example, we did not buy advertising for one of the promoted channels for several months, only used MP - and received stable coverage and new subscribers without investing even a minimal budget in Telegram Ads.

When selling advertising on your channel, you need to be able to justify its cost. It is advisable to show positive dynamics of subscribers, therefore - conduct regular advertising purchases. Advertisers will come back to you if clients or subscribers start coming to them from your channel at an inexpensive price.

Separately, it is worth mentioning a relatively new way of earning money on advertising - using the Yandex Advertising Network (YAN)

If your channel is already three months old, you can add it to Yandex Advertising Network. In your personal account, you receive a link to the bot and add the bot to the administrators of your channel with the rights to publish posts. In your personal account, you specify the allowed categories of advertisements and time ranges for posting. The Yandex bot will automatically publish advertisements and transfer payment to you at the end of the month.

After two days, the bot will automatically delete the advertising post.

This is a completely passive way of selling advertising. It can be used as an additional method to direct sales to ensure complete closure of advertising spaces.

Usually, the income from advertising through the Yandex bot is lower than from direct sales. But each case is individual, and there are exceptions.

The most common mistakes that almost all newbies make in Telegram

Inexperienced administrators often make mistakes when launching a Telegram channel, losing money and motivation on this.

Here are seven common mistakes that we would like to warn you about:

1

Mix topics. In our experience, channels where authors write about everything are not very interesting to advertisers. If you write about books, then about cars, then about music, your blog will sooner or later move into the "lifestyle" category. You can also make money on such channels, but to do this, you will have to become an influencer and create a personal brand. In general, such blogs work better on other platforms, for example, on Instagram.

2

Create a channel using borrowed funds. This can be a risky venture, especially for administrators without experience. Although there are examples of successful launches "on credit" on the market, it often turns out that the owners of such channels already have significant experience, have previously created large projects, are well versed in the chosen niche and clearly understand their goals and objectives. If you are just starting to master Telegram, it is recommended to use your own funds and work under the guidance of experienced mentors.

3

Transferring audiences from other platforms. This method requires a cautious approach. If all your new channel's subscribers come from, for example, Instagram, other channel administrators may notice this through analytics services and assume that these are bots. As a result, your advertising may not be in demand. There are safe methods for attracting conditionally free traffic in addition to paid strategies, but this is a separate topic for discussion.

4

Buy bots. This can be easily tracked through analytics services, and advertisers' trust in your channel will be undermined. The fact that you bought bots will forever remain in your channel's history, and you won't be able to delete it. Bots can unsubscribe from you at any time, and even all at once, and your money will be wasted. The great temptation to buy bots arises at the very beginning, when only a dozen people are subscribed to the channel. However, we assure you: if your channel is interesting, people will subscribe to it regardless of the size of its audience at the start.

5

Ignore statistics. It is extremely important to track the reach of posts and user reactions to understand what content should be published.

6

Delegate tasks from the very beginning. During the channel growth period, its owner should exercise full control independently. It makes sense to involve a team only when the channel starts to generate a stable income.

7

Ignore security rules. There are many scammers in Telegram. To protect yourself from possible problems, it is recommended to enable two-factor authentication in the messenger settings. It is also important that the SIM card used to manage the channel is registered in your name, since the Telegram account is linked to the phone number, and the channel is linked to your account.

Is it worth buying a Telegram channel?

We do not recommend purchasing other people's promoted channels. It is easier and more cost-effective to create your own from scratch. In our experience, most channels put up for sale have gained an audience using bots. This is a scam that can be easily identified in a few minutes using analytical services. However, inexperienced users often do not realize this and spend money on fraudulent schemes.

Channels with an active and high-quality audience are acquired quite quickly, usually through familiar administrators, and not on open platforms. Their cost is often higher than the cost of creating and promoting a new channel from scratch. When purchasing a successful business in Telegram, you do not receive guarantees of a stable income. It is important not only to own a channel, but also to understand the processes of its management.

Success on Telegram depends on a clear strategy and smart content management. Choosing a profitable niche, publishing interesting content daily, and understanding the audience are essential steps. Whether selling services or advertising, channels should stand out through creativity, good positioning, and community focus. By avoiding common mistakes and focusing on organic growth, admins can maximize both subscriber engagement and revenue potential.