These are conversions obtained after viewing an advertisement. For instance, a user saw an app ad, didn't click on it, but later visited the app store and downloaded it.
To track such conversions, you need to:
- Embed a pixel into the banner that gathers data about users who see the advertisement.
- Install a tracking code on the landing page to register the traffic.
Then, the analytics system will identify overlaps between IDs of those who saw the banner and those who took the targeted action.Used for which advertising:
media and video advertising. Where it is displayed:
in "Associated Conversions" and "Multi-Channel Sequences" reports in Google Analytics with the DCM (DoubleClick Campaign Manager) module connected.