AMP emails are not new for a long time. Such interactive newsletters allow you to simulate the basis and, after setting up, automatically embed the necessary blocks — for example, current promotions in an online store. This way the emails remain "evergreen" — if the user opens the newsletter in March, then only the March offers will be there.
AMP emails seem to have an unconditional number of advantages:
- user-friendliness — such a newsletter allows you to organize all content in a readable format — there is no point in text if it cannot be seen on the phone screen;
- interactive — you can add games, polls and everything that the user can poke and get an answer right in the email to AMP emails;
- unlike competitors, with the help of interactive elements, each newsletter can be made unique: the more creative you invest, the better subscribers will remember your brand.
But not everyone uses AMP emails - there were some disadvantages.
Now the difficulty of creating AMP emails is that they need to be sent separately with mail services, and to involve layout designers.