Mobile Marketing Tips: Update App Store & Google Play for Christmas

There is little time left until the New Year to update your app page in the App Store and Google Play! Today we will talk about ways to give a holiday to users and cherished installs to developers.

November and December are the most profitable months for commercial businesses: first, Black Friday, and then the boom in sales before the New Year. To reach as many customers as possible during seasonal promotions, brands need special marketing tools, but some still do not take advantage of this opportunity.

We hasten to dissuade those who think that there is no point in changing the graphics specifically for the holidays:

• Festive design of the application will be relevant in January too - thanks to the old traditions of celebrating the New Year, the Old New Year and the long winter holidays, when most of the leisure time of residents is concentrated around gadgets.

• New Year is one of the most important holidays for many countries, and ignoring it can show the brand's lack of interest in contact with its users. Including New Year's promotions and congratulations in the mobile marketing strategy can significantly strengthen the connection with customers and increase brand loyalty.

• It's really beneficial for your business, seasonal updates are an integral part of mobile app marketing.

As mentioned above, updating the app page before major holidays is almost a necessity for commercial businesses. Why is this important?

Updating an app page doesn't mean adding hackneyed templates to graphics "just to have it". Updating metadata should be done with deep interest and involvement, and it is equally important to follow current advertising trends. More on this below.

An icon is the cover of your product, which is displayed not only in the store, but also on the home screen of the smartphone of users who have already installed the application. Therefore, it is important that it not only reflects your brand, but also appeals to the audience and stands out from the competition.

In the search results of the App Store, in addition to the icon, title and subtitle, the user sees screenshots or an event. In Google Play, things are different - in response to a request, the store displays only the names and icons of applications. Therefore, when promoting an Android application, you should pay special attention to this graphic element.

So, how do you update your icon before the New Year?

• The easiest option is to add New Year's attributes to the existing icon that users are accustomed to: snowflakes, cones, a red hat, tangerines, etc.;

• A more complicated option is to change the icon style: leave the logo or brand name and create an updated design around it from a background in festive shades and New Year symbols, which we already mentioned in the point above.

The main thing is not to overdo it with New Year's elements!