Marketers are well-aware that in psychology, yellow is employed to attract attention and signal caution. It aids in drawing customers whose emotions play a pivotal role in their purchasing decisions. Yellow is extensively used to design signboards, call-to-action buttons, indicators, and discounts. It is a color ideally suited for fast-food chains, taxi services, youth clothing brands, food products, and money transfer services.
Thanks to the psychology of color in advertising, yellow:
- Aids in brand recall,
- Is associated with a positive mood and optimism
- When paired with black, garners even more attention
Brands like Lipton, and Burger King have adopted yellow as their primary color, underscoring its effectiveness.