Create a unique value proposition. A unique value proposition (UVP) is what sets you apart
from your competitors; it’s the reason why potential customers should choose you. Develop your UVP and incorporate it into the advertising message you plan to broadcast to your audience.
Identify customer interaction channels. Social networks, email marketing
, offline marketing, media advertising, etc. - there are numerous touchpoint channels to choose from. Their selection depends on the marketing strategy you have developed.
Stir up interest and prepare to handle objections. Potential customers
may directly ask you questions about your product or service, comparing you with competitors. It’s better if you prepare additional materials, such as a business proposal, price lists, brochures, case studies, reviews, etc. Even better, have a sales script that addresses the most common objections.
Directly close the deal. Ensure the quality of the product or services provided so that the customer has no desire to return the money. In this case, the more satisfied your customer is with their first purchase, the sooner they will decide to make a repeat purchase.
It is important for you to understand that a sales funnel is a strategic plan for winning over a customer, where each stage is equipped with tactical techniques. For example, in your funnel at the acquaintance stage, you might include launching targeted and contextual advertising, as well as purchasing advertising from bloggers. At the interest stage, you could add interactivity and offer participation in a contest. To further stimulate interest and create demand for your product, consider hosting a free webinar.