The beauty of a hot audience is that they already know everything. They know about your advantages, the price, and other key qualities. Therefore, there are two paths:
- Direct them to purchase, if they haven't already;
- Show something that will engage and encourage them to buy again.
You can direct hot traffic directly to a landing page
for purchasing or to a form for registration, booking, and payment. Create a sense of scarcity and set tight deadlines for the purchase to speed up decision-making.
For those who have already purchased from you, you can talk about the arrival of new products, the introduction of new services, or the expansion of the range.
Content for a hot audience should be atypical. They will quickly get bored of constantly reading about your advantages. Therefore, you can talk about the latest news, employee successes. It's also interesting to observe behind-the-scenes and work processes.
Each type of traffic should have its own path. Customers from cold, warm, and hot segments are at different stages. Your goal is to gently prepare them, changing the temperature without abrupt fluctuations.