Text helps to attract customers to the site, increase sales and solve other business problems. But an SEO article should be liked not only by people, but also by search robots. We will tell you how to find a balance between benefits for readers and keywords and increase the visibility of articles. When done correctly, SEO content not only drives traffic to a website but also engages and converts visitors, ultimately leading to increased brand awareness, lead generation, and sales.

What is SEO text

SEO text is text-based content that is optimized for search engines. Its main goal is not only to attract the reader's attention, but also to improve the page's position in search results. SEO texts should be interesting for users and meet the criteria of search engines: contain special keywords, have a certain structure and the required number of images.

Correctly written SEO text can increase organic traffic to the site and improve its rating. Here are the main objectives of such an article:

bringing the site to the top of search engines for a given request;

attracting new traffic to the site;

increasing audience loyalty;

engaging and converting users who come to the page into subscribers or buyers.

Step 1. Search for a topic and analyze competitors

Each text should reveal the main and additional keywords - these are phrases that users search for on a given topic. For example, if you need to buy a sofa, the keywords may be "buy a sofa in Dubai" or "buy a sofa cheaply." But the main keyword is "buy a sofa."

To study popular queries that are on the first pages of search results, you can use Google Trends - it shows the frequency of each phrase, taking into account seasonality and location. Also pay attention to what keywords your competitors use and think about how you can improve or expand information on this topic.

Step 2. Collecting the semantic core

Once you have decided on the vector of SEO promotion, you can move on to forming the semantic core - this is a list of keywords and phrases that will bring target visitors to the site.

Classification of search queries

Here are the main types of queries that need to be taken into account when collecting semantics.

Commercial queries. These are queries that involve performing a target action on the site: purchase, order a service, subscribe to a newsletter. They can be recognized by such markers, or keywords, as buy, order, price, cost, for rent. Several examples of commercial queries:

VPS price;

order a cloud server.

Informational queries. Informational queries involve obtaining reference information. They are recognizable by such markers: how, why, review, yourself, independently, checklist, life hacks. For example:

how to fix a cabinet yourself;

how to make pizza.

When writing instructions and articles for a blog, informational queries are used. Such articles will help users understand the topic, and you will demonstrate your expertise. If we are talking about the text of the landing page, commercial queries are used.

Also, user queries are divided into geo-dependent and geo-independent.

Geo-dependent. Such queries involve a link to the user's location - country, region, city and even street. For example:

studio Abu Dhabi;

buy a sofa London.

Geo-dependent queries are closely related to commercial ones - when a user searches for goods and services in a certain area, he is more likely to know exactly what he needs and is ready to buy.

Geo-independent. They, on the contrary, have no connection with the geographic location, so the search results for such queries will be the same in all regions. But this does not mean that all such queries are non-commercial - many digital agencies provide services online without reference to the user's location. For example:

how to install WordPress on a website;

best cloud providers 2024.

If your article answers a general question not related to location, select "All regions" in Google Trends to collect semantics. If you plan to promote services and products of an offline store, select a specific region from the list.

Collecting masks

To start collecting key phrases for a topic of interest, you need to collect all synonyms for keywords - a list of "masks". When compiling, try to collect as many masks as possible so that the core is as complete as possible and covers the maximum number of requests. Try to use even not always correct, colloquial or popular expressions. For example:

plastic windows and PVC windows;

Dedicated servers, dedicated servers.

To collect masks, you can use the ppc-help service, with which you can cross phrases with each other.

Step 3. Creating an article plan

To make the text easy to read, it should be structured, divided into semantic blocks and paragraphs. To do this, create an article plan. Let's say an entrepreneur sells scratching posts, promotes an online store using a blog, and writes articles about raising a kitten. Here are the blocks that can be highlighted in one of the articles on a broad topic:

One or two paragraphs that briefly describe what will be discussed.
A block about what needs to be taught to a kitten:
Skill 1 (about the daily routine), skill 2 (about accustoming to a nickname), skill 3 (about playing with a pet), skill 4 (about litter training).
Tips and life hacks for a kitten's owner.
Conclusion.

As soon as you collect keywords, it will not be difficult to highlight the blocks, since each user request is a reflection of his internal "pain" - questions and unclear points that need to be answered. In this case, when compiling the structure, you can rely on the articles of competitors that occupy 1-5 places in search results for key queries.

Step 4. Writing SEO text

Many people mistakenly believe that SEO text should only please search robots. In fact, this is not true - now behavioral factors, that is, how users interact with content, play the most significant role. This means that the text should be interesting and useful primarily for people.

To write such a text, follow some rules:

1

Write in clear and simple language, avoid bureaucratic language and complex expressions. Make paragraphs of 4-6 sentences. Each paragraph should reveal a certain idea.

2

Write without fluff and to the point so that the article answers the questions of potential clients. Save the reader's time.

3

Do fact-checking. Make sure that the text contains complete and reliable information on the topic. Add links to studies - they will help to support your statements.

4

Check the text for spam and uniqueness. You can use online services.

Text structuring

Users are most often looking for an answer to a specific question and want to find it quickly. Therefore, the text may not be read, but "scanned" from top to bottom. To make it convenient for the user, it is important to structure and format articles.

Let's say you were looking for an answer to the question "Why change a domain name" and opened two sites. On which page will you stay to find the answer?

The first option is a clearly poorly structured article

The second option is a good example of a correctly structured text

At the beginning of the article there should always be a lead - an introductory text that briefly describes the topic of the article. Blogs often add a table of contents for each article so that the user can immediately see all the headings and understand whether they will find an answer to their question. Headings have their own structure.

Blogs often add a table of contents for each article so that the user can immediately see all the headings and understand whether they will find the answer to their question. You can make a clickable table of contents at the beginning of the article or place it on the side. This way, the user will be able to immediately assess the informativeness of the material and go to the block of text that interests them.

What else should be taken into account when formatting the text:

Lists. They are needed to clearly and visually present information.
Links. Do not forget about interlinking - this is the process of placing links from one page of the site to another within one resource.
Tables. If there is so much useful information that it does not fit into a list, use tables.
Pictures. It is advisable to use thematic images in articles - they should be useful and unique. And if you write the ALT attribute (text description of the illustration), the pictures will help the article rank better in search engines.
Video. Using thematic video materials allows you to improve behavioral factors: users stay focused on the page, which has a positive effect on behavioral metrics.
Conclusion. At the end of the article, always summarize: add life hacks, repeat the main ideas or leave a CTA - a call to action: a button, a banner.

Step 5. Insert keywords into the text

Sometimes it is difficult to integrate keywords into the text - not all search queries correspond to literary expressions. To prevent words from standing out from the context, they are "masked" using different occurrences in the text.

Exact occurrence. When the key phrase is inserted into the text without changes, as it is. Neither the word order, nor the case, nor the declension are changed.

Direct occurrence. In this case, the word form is also preserved, but it can be "broken" with punctuation marks.

Diluted occurrence. You can "break" the key query with other words, add punctuation marks or change lowercase letters to uppercase. But the order and word form cannot be changed.

Morphological occurrence. The words of the key phrase can be used by changing the case, gender, number, or transforming them into another part of speech.

Reverse entry. This is a direct entry only in reverse order.

Complex entry. The entry of words in any order. Distance and case do not matter either.

Synonymous entry. In the keyword combination, words can be replaced by synonyms.

Step 6. Check the article for errors

You can always check the text for errors, style and keyword spam using neural networks or various special services.

Step 7. Select a URL for an SEO article

When choosing a method for promoting a resource using informational articles, do not forget about the correct formation of the URL. It should be:

short;

have a human-readable format;

have keywords.

You can generate a human-readable link using special converters.

And only then can you send the article for publication. Writing SEO article for your website is a powerful way to attract customers, increase sales, and solve various business challenges.

Effective SEO optimization is not just about keywords, but about crafting a compelling narrative that drives engagement, conversions, and ultimately, business growth.Remember, the key lies in balancing informative, engaging content with strategic optimization.Start writing today, and watch your digital footprint expand organically.