Nowadays, social media is developing at an incredible speed, which leads to a constant expansion of the audience and an increase in the time that users spend on these platforms. Video is becoming an increasingly preferable format for obtaining information, as our brains perceive data presented in the form of images and sound more easily than text blocks.

What is video production and what stages does it include?

Video production is a service that allows you to create video content for various purposes, whether it is broadcasting on television, on the Internet, on outdoor advertising or on social networks.

To create high-quality and interesting content that will attract the target audience, it is recommended to contact professionals - full-cycle video studios. Such companies independently perform all stages of video production, which include: preparation for production, production itself and post-production.

Preparation for production

Work on the project begins with the preparation of technical specifications provided by the client. This document should indicate the style and features of the project.

At the pre-production stage, the creative team:

Develops a detailed concept;

Writes a script;

If necessary, visits the set to assess the conditions;

Creates text or lines for the actors, if required;

Casts actors, selects costumes, sets and props.

This stage is extremely important, as the final result depends on it.

Production

This is the actual process of shooting a video or film. The duration of this stage depends on the complexity of the script, the number of actors, the technology used and the shooting location.

For example, shooting a video review in a studio using a cyclorama can take several hours, while creating a commercial with several actors and using different locations can take three to five days.

The shooting is supervised by the director, who at this stage must ensure that the filmed material complies with the approved script.

Post-production

This is the final, but very important stage of video content development. It may include:

Editing of footage in accordance with the script and timing;

Color correction, use of sound and visual effects;

Creation of 2D and 3D graphics;

Professional voice-over of video by announcers or actors;

Selection of musical compositions for use in the video.

In reliable video production studios that strive to provide clients with a truly high-quality result, key points are always agreed upon with the customer. This includes the general concept, timing, graphics, text for the announcer and selection of actors for specific roles. The cost of producing video content depends on many factors, such as the duration of filming, the technologies and equipment used, the number of crew members and other nuances.

Main trends in video marketing for 2024

To arouse interest, impress and be on trend - this is the main secret of retaining the attention of the audience. Let's talk about video marketing trends for 2024.

1

Professional use of neural networks.

For a general understanding, it is important to note that neural networks are a modern artificial intelligence (AI) tool that, in the hands of professionals, helps save resources in video production without compromising quality. We are talking specifically about professional use, not amateur.

In the context of professional corporate videos, neural networks in combination with a video production team can perform the following tasks:

Cancellation of filming in certain types of videos: For example, in an "onboarding" video, "training" or "instructional videos" that require a "talking head". We help create the most realistic avatars of real speakers with their emotions and voice.

Multilingualism and lip syncing: Your avatars can speak any language without an accent, taking into account lip syncing (an exact "hit in the mouth") and with your intonation.

Translations and subtitles: Translate existing videos, add subtitles in any language, ensuring inclusivity.

Bring speakers' photos to life: Although care must be taken to avoid creating Nutcracker-like avatars.

2

Short vertical videos.

There is probably no need to explain this point in detail, as it is obvious. However, it is worth noting that in the past, short vertical formats were not dominant in corporate and advertising video content. However, now is the time to reorient video content towards square and vertical social media formats. When creating advertising videos, it is recommended to adapt them to all possible aspect ratios at once.

3

Interactive videos and live broadcasts.

Conducting interactive live broadcasts is becoming a key element in the communication strategy of companies both internally and externally. This dynamic format not only strengthens team unity, providing a new level of interaction between employees, but also has a positive effect on the image of the company.

4

Personalized content.

We are talking about videos that make the viewer feel pleasantly as if the company is talking specifically to him.

Example: Netflix widely uses personalized content in its marketing campaigns. For example, they can create videos that start with greeting the viewer by name, using data collected about the user's preferences. The video then offers personalized recommendations for movies and TV shows based on the viewing history and preferences of a particular user. This creates the feeling that Netflix really cares about each viewer and strives to offer exactly what they will like.

5

User Generated Content.

The company does not take any part in the creation of such content, except that it motivates users to mention the brand in their videos. This includes video reviews, testimonials, contest entries, all kinds of unboxing, etc. Even greater coverage can be achieved by involving opinion leaders in the implementation of this idea.

6

Leverage SEO, Inclusivity, and Analytics

Enhancing video descriptions, leveraging SEO metrics, keywords, and video transcripts empowers companies to secure top rankings in search engine results.

Ensuring content accessibility has become a pivotal aspect of effective video marketing. To achieve this, videos are enriched with synchronized transcripts, subtitles, and audio descriptions. Additionally, content is optimized for diverse devices and platforms.

Notable Instances of Successful Video Production by American Companies

Below are some exemplary instances of successful video production by American companies:

Apple

Video: "Think Different" (1997)
Description: This famous commercial became a symbol of Apple's renaissance. Not only did it showcase the company's unique approach to creativity and innovation, but it also solidified the brand as a symbol of defiance and revolutionary thinking.

Nike

Video: "Just Do It" (1988)
Description: The "Just Do It" slogan became one of the most recognizable in the world. The advertising campaign included many emotional and motivational videos that emphasized the spirit of sports and overcoming personal boundaries.

Coca-Cola

Video: "Hilltop" (1971)
Description: Known as "I'd Like to Buy the World a Coke," this commercial became iconic for its message of peace and unity. Filmed on a hilltop, the video of young people from different countries singing in unison became a symbol of global brotherhood.

Old Spice

Video: "The Man Your Man Could Smell Like" (2010)
Description: This commercial went viral due to its humor and creativity. It presented the Old Spice brand in a new light, attracting the attention of a younger audience and significantly increasing sales.

Google

Video: "Parisian Love" (2009)
Description: Filmed in the format of search queries, this commercial demonstrated the ease and effectiveness of using Google. It became an example of how technology can be integrated into our daily lives.

These examples demonstrate how successful video production can not only increase brand awareness, but also reinforce its values and message in the eyes of consumers.

How to Select the Right Video Production Agency

Choosing the perfect video production agency can have a significant impact on the outcome of your video project. Whether your goal is to promote a product, increase brand awareness, or train your team, it’s vital to choose a company that aligns with your vision and goals. From clarifying your goals to assessing creative options, let’s break down the key steps to ensure you’re partnering with a team capable of producing compelling, top-notch content.

1

Define Clear Goals and Objectives for Your Video

Think of video production as a train heading toward your success, with your goals and objectives serving as the tracks. Without them, the process derails. Start by identifying what you want the video to achieve: Are you showcasing a new product? Boosting sales? Strengthening your brand's image? Or perhaps you want to motivate your team or create a training video?

Once your goals are set, it’s easier to evaluate agencies based on their ability to meet these objectives. You can also track key performance indicators such as engagement, conversions, views, and sales growth more effectively.

Not all video production companies specialize in crafting high-end image videos, which often require strategic planning, concept development, and direction. Advertising videos also need to go beyond delivering information—they must speak directly to your audience, persuade them, and inspire action. This level of execution demands a team with substantial experience and expertise.

2

Review the Portfolio

An agency’s portfolio or showreel offers invaluable insights into their style, creativity, and the types of projects they handle. It also allows you to see the kinds of clients they’ve worked with and the industries they’ve served. This not only shows their competencies but can also spark inspiration for your project. You might even discover ideas you hadn’t considered.

3

Unlock the Secrets of Our Squad

At our agency, the people working on your project play a pivotal role in its prosperity. Select an organization headed by a seasoned crew who will craft a video tailored precisely to meet your requirements. Their ranks include cameramen, writers, editors, animators, and designers, all of them having proven their mettle through prior experiences. The team's proficiency is crucial as they bring your vision to life.

Additionally, it's wise to inquire about the agency’s values and culture to ensure they align with your own. A mismatch in beliefs or working style can create friction, leading to a less-than-ideal result. The agency should fully understand your brand and the purpose of the video.

4

Assess Creative Potential

In today's competitive environment, creativity is essential to make your video stand out and resonate with your audience. The production team you choose must be willing to push boundaries and think beyond conventional methods to bring unique ideas to life. A creative video production company with a willingness to innovate can turn a basic concept into compelling, memorable video content.

5

Precision in Communication Style

Are you seeking a seamless and well-structured project execution? Opt for a production agency that meticulously outlines concepts and filming strategies at every negotiation stage. This criterion not only reflects a professional commitment to the work but also ensures meticulous attention to the final outcome.

Furthermore, this approach instills confidence in your choice, enabling early identification and resolution of potential issues before they escalate into significant challenges.

6

Learn everything about the technological arsenal - from equipment to AI

Would you prefer an old way of video production or an innovative modern one, taking into account all the trends? I think the answer is obvious.
A professional agency is simply obliged to follow the latest trends and implement them in its work. The presence of advanced technologies speaks of the agency's desire to give the client the best quality video at a fairly justified price.

We are proud of our extensive fleet of professional equipment, which allows us to take on projects of any complexity, from simple videos to complex 4K videos.

7

Defining the budget and price category

A professional video, whether corporate or advertising, is not a commodity that can be easily replaced and standardized. It is, in essence, a product of intellectual and creative labor. If one agency offers a simple video of the “instructional video” type with a budget of $400, and another - within $1,500, you should not choose the price advantage, since there may be nuances not in your favor and you need to carefully analyze everything.

For example, if we are talking about a simple video shot in a studio, then its budget may be relatively small. However, if we are talking about filming outdoors, with a large number of actors, complex special effects, etc., then the budget may be much higher.

In addition, the cost of a video may be affected by additional costs, such as paying for copyrights to music or other types of content, using expensive equipment or using professional actors. The budget may also be affected by how complex the post-production process is, for example, if a lot of special effects or complex animation are planned.

In general, the cost of video production is determined by taking into account many factors and can vary depending on what exactly is planned to be filmed and what resources the team has.

8

Read reviews

We also recommend looking at reviews from past clients. Of course, they should not be anonymous, and each such review should correspond to a real project. This step in the decision-making process can significantly increase your confidence in your choice.

Selecting the ideal video production agency is a strategic investment in premium and impactful video content, designed to propel your business objectives and set you apart in a competitive landscape.

In today’s fast-paced digital world, high-quality video content is critical to engaging your audience and promoting your brand. Our team of experts at the best video production agency ensures that every project is tailored to your business goals, delivering compelling and effective results.