Defining the budget and price category
A professional video, whether corporate or advertising, is not a commodity that can be easily replaced and standardized. It is, in essence, a product of intellectual and creative labor. If one agency offers a simple video of the “instructional video” type with a budget of $400, and another - within $1,500, you should not choose the price advantage, since there may be nuances not in your favor and you need to carefully analyze everything.
For example, if we are talking about a simple video shot in a studio, then its budget may be relatively small. However, if we are talking about filming outdoors, with a large number of actors, complex special effects, etc., then the budget may be much higher.
In addition, the cost of a video may be affected by additional costs, such as paying for copyrights to music or other types of content, using expensive equipment or using professional actors. The budget may also be affected by how complex the post-production process is, for example, if a lot of special effects or complex animation are planned.
In general, the cost of video production is determined by taking into account many factors and can vary depending on what exactly is planned to be filmed and what resources the team has.