Gathering a customer base contributes to the development of long-term relationships with clients. You need to periodically remind them of your existence, ideally through newsletters with jokes or interesting reminders about certain events, where copywriting skills can be utilized.
Imagine a small flower shop that knows the birthdays of its regular customers or the birthdays of their loved ones and can send out newsletters with reminders that they can prepare a bouquet for a specific date, ensuring the best quality and convenience in the purchasing process. The customer does not have to worry, and they feel cared for.
To maintain long-term relationships with clients, it's important for small businesses to demonstrate ongoing interest in their needs, offer personalized discounts or promotions based on previous purchases, and collect feedback for continuous improvement in the quality of the services offered