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How we’ve generated more than 100 leads for the outsourcing accounting company in two months

[ case ]

Accounting company

120
Number of leads
$2,000
Spent money
$10,000
Sales pipeline
[ RESULTS IN 2 MONTHS ]
Our customer is outsourcing accounting for IE and LLC companies.
They take care of all bookkeeping, tax payments and reporting so that their clients can concentrate on business development and optimize the cost of maintaining a financial service staff.

Main goal

Customer

Previously the company did not use social media promotion and did not advertise there.

The main goal was to attract clients with digital advertising services to free consultation.

Outsourcing accounting company

[ who are ]
We’ve analyzed the target audience
01
02
We’ve formed hypotheses for the ads based on the pains of the clients

Our strategy for accounting company

[ our strategy ]
03
We've made the lead form more complicated to increase the conversion rate
04
We’ve created an effective sales funnel

The most effective sales funnel for an accounting company

[ sales funnel ]
The proper sales funnel will help to attract more leads and increase the conversion to real sales of the service.
The visitor leaves his contact details
A manager calls and identifies the request or offers a date for a full consultation
Manager send presentation at the customer's request
Lead Generation

Rejection /not relevant

Execution of the contract
Visitors click on the ad that takes them to the lead form
Consultation

Static ads examples

[ ADS ]

We’ve generated 120 leads in 2 months

[ RESULTS ]
120
Number of leads
$2,000
Spent money
$10,000
Sales pipeline
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