[ case ]

How we’ve boosted account of airline company in TOP-10 Russian airline accounts on instagram

Airline companies of the country by the number of followers
Followers for whole time of partnership
32 000+
Nordstar is an airline company. The company has 15 range of routes.


  • To improve Instagram account
  • To establish an organic community
  • To establish corporate identity on Instagram

A few words about NordStar

[ who are ]


The main goal is to establish an effective way of communication with followers on Instagram.

Simple visual for Instagram account

[ Instagram ]
We decided to use photos of Nordstar routes, to show happy passengers and planes. And we decided to use creative colorful design elements to attract people.

Publications examples

[ Instagram ]

Warming up and selling stories

[ Instagram ]
Such stories helps to attract and involve people in account’s life and make them more loyal to the brand.

We created a team of moderators with in-depth knowledge about the issue

[ Moderation system ]
Average number of requests processed per month
UP TO 400
Average number of requests processed during the pandemic per day
UP TO 500
Interesting fact. Often the moderation wins over the airline contact center service. While the latter does not have time to handle calls, we are already responding to passengers' messages
30 000+
Daily reach (organic reach+promotion reach)
of account
Likes reach monthly
Unique posts publish monthly
Stories publish monthly
Comments for whole time of partnership

Targeted advertising on Instagram

[ Instagram ]
We decided to use:
  • geo-targeting on Instagram based on location data
  • targeted users based on travel intent & behavior
  • retargeted visitors of Nordstar’s website.

Ads examples

[ ADS ]

We decided to hold contests to get more followers

[ Instagram ]
We dared and created Instagram-masks and sticker packs for messengers
We created a mask for the
St. Valentine's day

[ mask for instagram ]
But the trick of the mask is that it is universal for daily usage. The mask has hearts and planes. It's about love in general and love for travelings and flights.

Our results

32 000+
Followers for whole time of partnership
5,8 ¢
An average cost per click
4 000 000+
Click-through rate
Airline companies of the country by the number of followers
Accounts reached on Instagram for whole time of partnership
22,6 ¢
An average cost per follower
1,22 %
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