The client had launched advertising on social media before coming to us with satisfactory results
However the positive dynamics has stopped and there was no growth in the advertising results
Therefore our goal was to targeted advertising for e-commerce store using our expertise and knowledge in this field

Bedlinen company

[ who are ]

Our main goal was to improve the current results at that time

Goals & issues

[ for the first months ]

Reporting Period

Orders

Purchase Value, AED

ROI, %

Average Bill, AED

CPO, AED

13.04 - 12.05

698

116 118

132.66%

166.36

71.5

Main issues we had to resolve

Increase the number of orders
Increase of the average bill
Lower the cost per order

The plan we had

[ For the 1st month ]

Facebook Advertising

Analysing the competitors, auditing previous campaigns and making adjustments to the campaigns

Using different offers in advertising banners and launching 'sale' campaigns

Working with the base of the audience that interacted with client's business accounts on social media before

03

01

Scaling up advertise

Focus on promo sales

Use of custom audiences

02

Promo sales

[ banners examples ]

Best performing

After the 1st month

[ results ]

Reporting Period

Orders

Purchase Value, AED

ROI, %

Average Bill, AED

CPO, AED

13.05 - 12.06

977

170 837

180.46%

174.86

62.35

Goals for the 2nd month:

Increased the number of orders by 40% up to 977
Increased the purchase value on 55 000 AED up to 170 000 AED
Increased ROI by 36%
Lowered cost per order down to 62 AED

Since we mainly focused on promo sales there was an issue with the average bill. Even though it had increased in the 1st month of our work, there was still a request from the client to increase it together with the further increase of the purchase value

The results:

What we did

[ next month ]

We've chosen new product focus - premium bedding. That should have solved the issue with average bill that we've had previously

New ad banners

direct product link

Chose new focus

Premium Bedding

We've prepared new advertising banners that featured premium bedding and showed advantages of those products

Value Showing Banners

We using a links that are redirecting people directly to selected products. In order to increase average bill

Drive conversions to specific products

Results after changes

[ BY EACH WEEK ]

Reporting Period

Orders

Purchase Value, AED

ROI, %

Average Bill, AED

CPO, AED

13.06 - 12.07

998

195 678

251.74%

196

55.74

Average Bill Growth

Whole Month's Results

182.5 AED

194.67 AED

199.4 AED

207.8 AED

1st week 13.06-19.06

2nd week 20.06-26.06

3rd week 27.06-02.07

4th week 03.07-02.07

CPO reduction dynamics

[ cpo ]

In 5 weeks of work

We have reduced CPO from 71,2 AED to 54,04 AED

Premium bedding

[banners examples]

Best performing

Overall results after 3 months

[ results ]

Reporting Period

Orders

Purchase Value, AED

ROI, %

Average Bill, AED

CPO, AED

13.06 - 12.07

998

195 678

251.74%

196

55.74

13.04 - 12.05

13.05 - 12.06

977

698

170 837

116 118

180.46%

132.66%

174.86

166.36

62.35

71.5

In 3 months of work there was positive dynamics for all key indicators

In 3 months we've got 2673 orders and earned 482 633 AED. ROI increased up to 251%

Average bill increased
Number of orders increased
Cost per order decreased down to 55 AED

03

01

02

All key indicators improved

Orders & purchase value summary

The goals we've set were achieved

3 months results

[ RESULTS ]

AED 166 453

Amount spent

AED 55,7

Cost per order

AED 482 633

Total purchase value

251,74%

ROI

2 673

Number of orders

Further plans for the project

[ plans ]

What we want to do

Scaling up advertising campaigns
Improving ROI for further growth
Focus on premium bedding for increasing the average bill more

How we want to achieve that

Using different offers (e.g. review banners)
Launching animated videos and Reels for advertising
Adding new channels (TikTok)
Use of email marketing

We believe in our team

the team do their best

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Phone Number

+971 4-875-8700

Email

sales@wgg-agency.com

For job search and partnership

hr@wgg-agency.com

Dubai, Business Bay, Single Business Tower, Office 405

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Our Achievements

Ho﻿w we received 2 673 orders in 3 months for a Bedlinen company

What we had at the start

What they do

[ who are ]

Goals & issues

The plan we had

Promo sales

After the 1st month

What we did

Results after changes

CPO reduction dynamics

Premium bedding

Overall results after 3 months

3 months results

Further plans for the project

How we received 2 673 orders in 3 months for a Bedlinen company