How we received 2 673 orders in 3 months for a Bedlinen company

Bedlinen company

AED 166 453

Amount spent

AED 55,7

Cost per order

[ RESULTS IN 3 MONTHS ]

2 673

Number of orders

Doing E-Commerce, selling products like:

• Bedding
• Duvets
• Pillows
• Blankets
• Rugs & Carpets

Bedlinen company

[ For the 1st month ]

Facebook Advertising

Analysing the competitors, auditing previous campaigns and making adjustments to the campaigns

Using different offers in advertising banners and launching 'sale' campaigns

Working with the base of the audience that interacted with client's business accounts on social media before

Scaling up advertise

Focus on promo sales

Use of custom audiences

[ banners examples ]

[ results ]

Reporting Period

Orders

Purchase Value, AED

ROI, %

Average Bill, AED

CPO, AED

13.05 - 12.06

977

170 837

180.46%

174.86

62.35

Goals for the 2nd month:

Increased the number of orders by 40% up to 977
Increased the purchase value on 55 000 AED up to 170 000 AED
Increased ROI by 36%
Lowered cost per order down to 62 AED

Since we mainly focused on promo sales there was an issue with the average bill. Even though it had increased in the 1st month of our work, there was still a request from the client to increase it together with the further increase of the purchase value

The results:

[ next month ]

We've chosen new product focus - premium bedding. That should have solved the issue with average bill that we've had previously

New ad banners

direct product link

Chose new focus

Premium Bedding

We've prepared new advertising banners that featured premium bedding and showed advantages of those products

Value Showing Banners

We using a links that are redirecting people directly to selected products. In order to increase average bill

Drive conversions to specific products

[ BY EACH WEEK ]

Reporting Period

Orders

Purchase Value, AED

ROI, %

Average Bill, AED

CPO, AED

13.06 - 12.07

998

195 678

251.74%

196

55.74

Average Bill Growth

Whole Month's Results

182.5 AED

194.67 AED

199.4 AED

207.8 AED

1st week 13.06-19.06

2nd week 20.06-26.06

3rd week 27.06-02.07

4th week 03.07-02.07

[ cpo ]

We have reduced CPO from 71,2 AED to 54,04 AED

[banners examples]

[ results ]

Reporting Period

Orders

Purchase Value, AED

ROI, %

Average Bill, AED

CPO, AED

13.06 - 12.07

998

195 678

251.74%

196

55.74

13.04 - 12.05

13.05 - 12.06

977

698

170 837

116 118

180.46%

132.66%

174.86

166.36

62.35

71.5

In 3 months of work there was positive dynamics for all key indicators

In 3 months we've got 2673 orders and earned 482 633 AED. ROI increased up to 251%

Average bill increased
Number of orders increased
Cost per order decreased down to 55 AED

03

01

02

All key indicators improved

Orders & purchase value summary

The goals we've set were achieved

[ RESULTS ]

AED 166 453

Amount spent

AED 55,7

Cost per order

AED 482 633

Total purchase value

251,74%

ROI

2 673

Number of orders

[ plans ]

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