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How we received 2 673 orders in 3 months for a Bedlinen company

[ case ]
Bedlinen company
AED 166 453
Amount spent
AED 55,7
Cost per order
[ RESULTS IN 3 MONTHS ]
2 673
Number of orders
Doing E-Commerce, selling products like:
  • Bedding
  • Duvets
  • Pillows
  • Blankets
  • Rugs & Carpets

What we had at the start

What they do

  • The client had launched advertising on social media before coming to us with satisfactory results
  • However the positive dynamics has stopped and there was no growth in the advertising results
  • Therefore our goal was to increase sales through targeted advertising using our expertise and knowledge in this field
Bedlinen company

[ who are ]

Our main goal was to improve the current results at that time

Goals & issues

[ for the first months ]
Reporting Period
Orders
Purchase Value, AED
ROI, %
Average Bill, AED
CPO, AED
13.04 - 12.05
698
116 118
132.66%
166.36
71.5
Main issues we had to resolve
Increase the number of orders
Increase of the average bill
Lower the cost per order

The plan we had

[ For the 1st month ]
Facebook Advertising
Analysing the competitors, auditing previous campaigns and making adjustments to the campaigns
Using different offers in advertising banners and launching 'sale' campaigns
Working with the base of the audience that interacted with client's social media accounts before
03
01
02
Scaling up advertise
Focus on promo sales
Use of custom audiences

Promo sales

[ banners examples ]
Best performing
Best performing

After the 1st month

[ results ]
Reporting Period
Orders
Purchase Value, AED
ROI, %
Average Bill, AED
CPO, AED
13.05 - 12.06
977
170 837
180.46%
174.86
62.35
Goals for the 2nd month:
Increased the number of orders by 40% up to 977
Increased the purchase value on 55 000 AED up to 170 000 AED
Increased ROI by 36%
Lowered cost per order down to 62 AED
Since we mainly focused on promo sales there was an issue with the average bill. Even though it had increased in the 1st month of our work, there was still a request from the client to increase it together with the further increase of the purchase value
The results:

What we did

[ next month ]
We've chosen new product focus - premium bedding. That should have solved the issue with average bill that we've had previously
New ad banners
direct product link
Chose new focus
Premium Bedding
We've prepared new advertising banners that featured premium bedding and showed advantages of those products
Value Showing Banners
We using a links that are redirecting people directly to selected products. In order to increase average bill
Drive conversions to specific products

Results after changes

[ BY EACH WEEK ]
Reporting Period
Orders
Purchase Value, AED
ROI, %
Average Bill, AED
CPO, AED
13.06 - 12.07
998
195 678
251.74%
196
55.74
Average Bill Growth
Whole Month's Results
182.5 AED
194.67 AED
199.4 AED
207.8 AED
1st week 13.06-19.06
2nd week 20.06-26.06
3rd week 27.06-02.07
4th week 03.07-02.07

CPO reduction dynamics

[ cpo ]
In 5 weeks of work
We have reduced CPO from 71,2 AED to 54,04 AED

Premium bedding

[banners examples]
Best performing
Best performing

Overall results after 3 months

[ results ]
Reporting Period
Orders
Purchase Value, AED
ROI, %
Average Bill, AED
CPO, AED
13.06 - 12.07
998
195 678
251.74%
196
55.74
13.04 - 12.05
13.05 - 12.06
977
698
170 837
116 118
180.46%
132.66%
174.86
166.36
62.35
71.5
In 3 months of work there was positive dynamics for all key indicators
In 3 months we've got 2673 orders and earned 482 633 AED. ROI increased up to 251%
Average bill increased
Number of orders increased
Cost per order decreased down to 55 AED
03
01
02
All key indicators improved
Orders & purchase value summary
The goals we've set were achieved

3 months results

[ RESULTS ]
AED 166 453
Amount spent
AED 55,7
Cost per order
AED 482 633
Total purchase value
251,74%
ROI
2 673
Number of orders

Further plans for the project

[ plans ]
What we want to do
  • Scaling up advertising campaigns
  • Improving ROI for further growth
  • Focus on premium bedding for increasing the average bill more
How we want to achieve that
  • Using different offers (e.g. review banners)
  • Launching animated videos and Reels for advertising
  • Adding new channels (TikTok)
  • Use of email marketing
We believe in our team
We believe in our team
We believe in our team
the team do their best
the team do their best
the team do their best
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