From high lead costs to scaled patient acquisition: The strategy for a leading healthcare provider in Dubai

About Better Life clinic

The client’s struggle

Unstable lead flow: 40-50 leads per day, and lack of marketing strategy.

CPL 7.16 AED

CPL 17.60 AED

CPL 13.29 AED

Explore our winning offers

We built custom audiences for each service

Audience for maternity consultation

Audience for fat loss

100+ qualified leads per day — how we exceeded the client’s goal

Budget scaling

Result

Smart optimization

Campaign

CPL

As a result, CPL dropped across most services

Fat loss

16.13 AED

The most effective campaign

Maternity consultation

12.36 AED

The most effective campaign

Prp (hair loss treatment)

34.16 AED

Hydra facial treatment

17.06 AED

The most effective campaign

Blood test

6.91 AED

The most effective campaign

Std check-up

33.94 AED

This was excluded after testing

Botox

123.84 AED

This was excluded after testing

Campaign

After our analysis, we realized, that there was a significant drop in bookings on one day

Following that, we swiftly relaunched the campaigns, and by the very next day, the results improved — with 25% of all leads converting into bookings

Our decision

We monitored results daily to swiftly address any CPL fluctuations

132.53 AED

Average cost per booking

647

Bookings

14.25 AED

Average CPL

6017

Total leads

Our ads brought in 647 new patients in only 3 months