Our client created an interactive map that offers real-time, daily updates on off-plan real estate projects across the UAE, complete with comprehensive project details. Tailored for B2B clients, it serves as an essential tool for real estate agencies and brokers seeking to streamline their workflow and drive greater efficiency in their business operations

Goals

Сlient

The client is a startup with no brand presence, an inactive Instagram account, and little advertising experience.
Our goals were to:

Build a high-performing Instagram business account
Replace 3,000 fake followers with real, engaged ones
Boost brand awareness
Generate 456 leads with a 30% conversion rate in 4 months (with a 49,000 AED ad budget)

GenieMap

[ who we are ]

Awareness

Consideration

Purchase

2

Meta ads (FB & IG), Google ads

Retention

3

Analytics (GA, Amo CRM, Roistat)

4

Content strategy

1

SMM, YouTube

We designed a sales funnel for Geniemap to drive results and meet business objectives

[ strategy ]

At first, we optimized the Instagram Profile: Key strategies for immediate user engagement

[ Instagram account strategy ]

We optimized the profile by adding key usps (Unique Selling Propositions) to the header and setting up Highlights, making it easy for users to access all the essential information about GenieMap right when they visit the account

To boost product awareness, 60-70% of monthly content was focused on sales-driven posts

[ sELLING posts ]

We launched "geniemap tools" to help users master the platform

[ ”Geniemap tools” rubric ]

In any commercial account, it's crucial to guide potential customers on how to use the product and access its features.

To achieve this, we introduced the 'Geniemap Tools' section. In static posts, we highlight individual tools, while in videos, we provide a comprehensive walkthrough of how to navigate and use the platform as a whole

To build credibility and trust we recorded video reviews with brokers and Real Estate agencies

[ video reviews ]

Potential clients need authentic feedback from real users. To address this, we started recording video reviews with brokers and real estate agency partners, sharing key insights in Stories.

To keep our audience informed we released a digest of updates

[ digest of updates ]

To showcase the platform’s growth, we released a digest of updates: weekly in Stories and every three weeks in posts

Educational content for brokers and Real Estate agencies

[ Educational content ]

To attract new users and keep existing ones engaged, we also shared educational content tailored for brokers and real estate agency owners.

Even in B2B, There's Always Room for Humor

[ humor content ]

Even in the B2B Space, humor сan make an impact. It grabs the audience's attention, sparks interest in the product, and creates positive emotions.

That's why, alongside expert videos, we produce original humorous content, incorporate dynamic visuals, and adapt trending elements to engage viewers.

[ targeted advertising ]

Since the сlient didn't have a website at the start, we focused on post promotion in the first month

Engagement was selected as the primary goal for both post and reel promotions. This not only made the Instagram profile more active but also helped create a Lookalike Audience (LAL) for lead generation later. Additionally, we split the post and reel promotions into two separate ad sets to allocate the budget evenly

[ engagement ]

Time to launch the full lead generation campaign

[ leadgen campaign ]

We resized each teaser to 1:1 for feeds and 9:16 for stories and reels

[ teasers ]

placements

We had not only static teasers, but also videos and carousels

Before launching the ads, we set up Meta Pixel and configured the necessary events for tracking and optimization

We encountered some challenges since the website was built in HTML, which made installing the pixel take longer than expected.

We also manually assigned form submissions to a custom 'lead' event

[ meta pixel ]

Tracking Campaign Performance: We set up URL Parameters and structured Ad Naming for better lead insights

We set up URL parameters to track which campaign and teaser the leads originated from. Meanwhile, campaigns, ad sets, and ads were named based on the content they contained

[ url parametres ]

Optimized Ad performance: we tested static teasers, carousels, and videos to maximize lead quality

We tested static teasers, carousels, and videos in two separate ad sets, which provided us with a detailed performance analysis.
After two weeks, we paused the static teasers. Upon reviewing the CRM data, it became clear that videos and carousels were generating the highest number of qualified leads

[ testing of ideas ]

The first hypothesis we tested was interest-based targeting

[ first hypothesis ]

To increase qualified leads, we launched a new campaign targeting lookalike audience

The audience of people similar to ones who’ve engaged with the insta account of the client throughout 90 days

[ new campaign ]

Results of Meta Ads Lead Generation Campaigns

[ META ADS RESULTS ]

AED 26 166

Budget

1424

Leads

AED 18

CPL

45%

CR in quality

AED 41

CPQL

The first challenge we faced: lack of demand for the product – Google Ads as the solution

[ Google Ads ]

real estate map
houses for sale map
homes for sale map

real estate agent education
real estate broker education
broker education

tools for brokers
interactive brokers user interface
interactive brokers tools
tool brokers

Keywords for Real Estate Products:

Keywords for Education

Keywords for Broker Tools

In the beginning, there was little demand for the product. To overcome this, we identified that Google Ads would be the most effective way to drive conversions.