United Used Cars in an international company. They have several offices all over the world: USA, Mexico, Iran, Azerbaijan, Georgia and UAE. We were approached by a branch in the UAE. The company sells used cars below market price, which is 30-50% lower than in many other showrooms.
They can also deliver the car anywhere in the world

Main objective

Customer

Increase brand awareness and attract loyal audience

Car dealership

[ who are ]

Client didn't have active social media like Instagram, Facebook and TikTok was in terrible condition. The number of views on 3 videos before us did not collect even 2k views

The client had no requests from social networks

From the client's side there were attempts to promote the publications by themselves in TikTok, but it did not give results

What we started with

[ our start ]

We decided that it would be best not to use paid advertising in Tiktok because it can hurt the organic growth of subscribers

In our personal experience, we have decided that it is best to use reviews of the most popular cars because this types of videos brings more requests and collects more views

Analyzing competitors in this niche whose videos collect more views
Preparing and searching for recommendations for TikTok video shoots
Finding models
Writing scripts based on the target audience
Analyse trends (what people interact more on)
Identified the pains of potential customers to highlight them with videos

We began by performing the following tasks

[ our strategy ]

In the first month, we shot 30 videos in advance and posted them every day according to our strategy and funnel.

For the first shoot, we agreed with the client on the cars we wanted. Most often these were popular brands - Toyota, BMW, Ford, Lexus, Honda, Hyundai and Audi. We realised that the cars we chose would help us get into recommendations because of their popularity in the market.

In addition to the cars we agreed on the location - it was the place where their cars were for sale: we wanted to show it exactly, so clients would know and see how things really looked

And the work has begun...

[ our strategy ]

Recommendations from the first video

[ results ]

Since then our videos have garnered a total of over 610,000 views and 30 commercial requests

We continue to work with the UUC and the work is on track

Due to the fact that we study the results of our work every month, we have analysed which videos and formats go best with our audience

Based on this, we prepare scripts for each of our subsequent shoots

What happens next?

[ continuance ]

Examples of videos

[ videos ]

As well as increasing the engagement rating(ER) to above average. Now it is ~5%

This rating shows that the audience is alive and active: the higher it is, the better

2-4% is considered a good rate

It's growing

[ strategy ]

ER = ALL reactions / reaches * 100%

ER - is how the audience is active in the account or under the social media post

The account's video coverage, interaction rating and frequency of hits in the recommendations section show how a content plan that is built on analysis can work