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How we've earned $3 000 000 in
B2B sector for Copper cable factory
[ case ]
$3 000 000
Total revenue
$2 000
Money spend
Cable factory
[ RESULTS IN 6 MONTHS ]
Our client is a copper cable factory with more than 20,000 square meters of storage and production space.
The main characteristics of the factory:
- works only with the B2B sector
- works with the western districts of Russia
- the average price segment
- has its own sales department.
The main characteristics of the factory:
- works only with the B2B sector
- works with the western districts of Russia
- the average price segment
- has its own sales department.
Сlient
Main goals is to promote products on Instagram and Facebook.
Copper cable factory
[ who are ]
Main goal
Our strategy for Cable Factory
[ Our strategy ]
Test audiences and ads
01
02
Optimize campaigns and disable non-performing audiences
03
04
Use "leads" campaign objective, which allows potential customers to enter their contact details in an "instant form" without leaving the the social network
We have developed a customer journey
First contact with the advertising publication.
1.
[ customer journey ]
Requests on Instagram with the number and e-mail.
2.
Request comes to the sales department mail.
3.
Sales manager calls the customer back and arranges a cooperation.
4.
Static ads examples
[ ADS ]
In the first month we received 44 requests
[ RESULTS ]
Cost of request $ 7.24
Performance results for the client in 6 months
[ RESULTS ]
$2 000
Money spend
$3 000 000
Total revenue
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