How we've got 4,000 leads for $4 for braces treatment to the Dental clinic

2500

The total number of consultation requests

$16,000

Spent money

$366,000

Earned money

[ RESULTS IN 18 MONTHS ]

Our customer is a dental clinic. The main service is braces treatment. Average bill is about $5,000.

Problems

Customer

There were no:

• target or PPC-advertising
• corporate website with services
• analytics
• sales funnels

[ who are ]

Analysis of the target audience and services of the clinic and form hypotheses and offers for advertising campaigns

01

02

Setup of end-to-end analytics, install call-tracking and funnel in CRM-system

[ our strategy ]

03

Quiz. It is a simple interactive form of collecting applications from potential clients. The quiz allows you to know in advance the basic data of the client, such as name, dental bite, motivation to get treatment, to motivate clients with discounts and bonuses on completion of the test. It is also possible to show the results and send them to the mail with a special offer

[ ADS ]

[ SALEs FUNNEL ]

The proper sales funnel will help the clinic to attract leads and increase the conversion to medical sales of the service.

The initial lead

Mini quiz on the website

Calling and maintaining
the clients in the crm

Consultation applications

Application analysis

Handling objections,
retargeting

Website
conversions

The treatment
is expensive

Denied/not of
current interest anymore

Treatment
applications

Monitoring the effectiveness in the analytics systems

The total number of consultation requests

[ RESULTS ]

$16,000

Spent money

2500

The application price

$366,000

Earned money

The conversion from a lead to a real application

3%

$100

Social media

Phone Number

Email

For job search and partnership

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