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How we've got 4,000 leads for $4 for braces treatment to the Dental clinic

[ case ]

Dental Clinic

The total number of consultation requests
2500
Spent money
$16,000
Earned money
$366,000
[ RESULTS IN 18 MONTHS ]
Our customer is a dental clinic. The main service is braces treatment. Average bill is about $5,000.

Problems
Customer
There were no:
  • target or PPC-advertising
  • website or landing page
  • analytics
  • sales funnels

Dental clinic didn't have any advertising

[ who are ]
Analysis of the target audience and services of the clinic and form hypotheses and offers for advertising campaigns
01
02
Setup of end-to-end analytics, install call-tracking and funnel in CRM-system
03
Quiz. It is a simple interactive form of collecting applications from potential clients. The quiz allows you to know in advance the basic data of the client, such as name, dental bite, motivation to get treatment, to motivate clients with discounts and bonuses on completion of the test. It is also possible to show the results and send them to the mail with a special offer

Our strategy for Dental clinic

[ our strategy ]

We've prepared static ads

[ ADS ]

Why is it important for a Dental clinic to have a sale funnel for tracking the leads?

[ SALEs FUNNEL ]
The proper sales funnel will help the clinic attract more leads and increase the conversion to real sales of the service.
The initial lead
Mini quiz on the website
Calling and maintaining
the clients in the crm
Consultation applications
Application analysis
Handling objections,
retargeting
Website
conversions
The treatment
is expensive
Denied/not of
current interest anymore
Treatment
applications
Monitoring the effectiveness in the analytics systems
The total number of consultation requests

Results of the 18 months we've attracted 4,000 new leads for the treatment by 4 $

[ RESULTS ]
$16,000
Spent money
2500
The application price
$366,000
Earned money
The conversion from a lead to a real application
3%
$100
Author - Senior Media Buyer
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