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How we created the most popular
dental blog in Latvia and earned €150,000
[ case ]
Dentistry
3500+
Followers
50
People who came to clinic
22%
CR
[ RESULTS IN 6 MONTHS ]
Our customer is a dentist. He has a dentistry in Riga, Latvia. His specialty is veneers. Average bill is about €10,000.
Audience Request
Customer
to increase the number of followers
to create an influential image
to get commercial leads and patients
to become independent from competitors and build advantages
to create an influential image
to get commercial leads and patients
to become independent from competitors and build advantages
Dentist
[ who are ]
client hadn't target or PPC-advertising
account had low conversion rate
client hadn't sales funnels on social media
corporate design absented
account had low conversion rate
client hadn't sales funnels on social media
corporate design absented
The main goals were:
At the beginning:
To create a content strategy (posts + stories)
We began by performing the following tasks
[ tasks ]
To develop special projects that increase engagement (checklists, contents, lives and other methods)
To create professional image for a modern specialist, who uses new technologies
To develop the advertising for dental clinic with high conversion rate
To stimulate the audience to dialogue
To attract competitors' patients
01
02
03
04
05
06
We created content strategy with different categories
[ CONTENT strategy ]
Lifestyle
Questions and answers
Before and after
Stupid and dangerous
Useful care products
Clinic
Questions and answers
Before and after
Stupid and dangerous
Useful care products
Clinic
We create the checklist with right questions to dentist
[ our strategy ]
The information from checklist helps patients to avoid doctor's cheating. People can get it by subscribing blog.
But the story wasn't over. A lot of dentists have written to us with claims that we help people save money. In the result we got:
But the story wasn't over. A lot of dentists have written to us with claims that we help people save money. In the result we got:
reputation growth
1023 followers
47 requests for private consultation.
1023 followers
47 requests for private consultation.
We used reels in Instagram for a contest as today Instagram
promotes this section better.
The prize = 400€ for dental services.
promotes this section better.
The prize = 400€ for dental services.
We held a competition to increase number of audience
To subscribe the blog
Make a reel about personal hygiene of the oral cavity
Post it with the mark of our blog
Make a reel about personal hygiene of the oral cavity
Post it with the mark of our blog
Conditions
[ competition ]
4000+ views of our reels
203 participants
112 new followers
203 participants
112 new followers
Results
Advertising strategy
[ Our strategy ]
We used traffic in two ways: to get active followers; to increase interaction with the blog.
In a week we got 104 new target followers.
The cost per 1 click was 0,17€
The cost per 1 follower was 0,94€
In a week we got 104 new target followers.
The cost per 1 click was 0,17€
The cost per 1 follower was 0,94€
We've prepared dynamic ads
[ ADS ]
We developed a corporate design of posts
[ POSTS ]
Before
Using monotype content format doesn't show modern approach and doesn't reveal the identity of the specialist.
After
Mix of real and stock photos in the color of the brand book. It makes account to be memorable and demonstrates the quality.
Lack of selling design and variety of visual format.
The account seems to be empty.
The account seems to be empty.
The varied format (lives, cases, video, etc.) shows that the dentist is ready to communicate with the audience.
We developed a corporate design of stories
[ our strategy ]
Increase reach
Build communication
Show entertaiment content
Build communication
Show entertaiment content
Life stories
Improve reputation
Increase trust
Demonstrate qualification
Increase trust
Demonstrate qualification
Expert stories
In just 6 months we've reached following results
[ RESULTS ]
3.500+
Followers
227
Requests
50
People who came to clinic
13 €
CPL
60 €
CPO
22%
CR
We believe in our team
We believe in our team
We believe in our team
the team do their best
the team do their best
the team do their best
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