Derwaas General Trade is a B2B e-commerce, helping customers to choose and deliver goods from China. Advantages are trusted manufacturers and own expert system

Request

Сlient

Сlient came with a request for attracting more people to make sales. They needed a unique promotion strategy for B2B

Derwaas General Trade

[ who are ]

Goal

Launch completely new social media strategy to increase the amount of clients and start getting requests with our advertising work

Visual

[ banners ]

Our promotion funnel

[ strategy ]

Messages campaigns. We started message campaigns with offer for the UAE audience
Retargeting. Retargeting campaigns for those who was engaged with account, ads, sent messages etc

Branding and retargeting campaign, to remind them about you

META ads: audience looking for suppliers from China

Close objections + Lead to DM: looking through the content - close objections

Lead to DM: banner campaign with offer

Requests

First try: not qualified requests

[ banners ]

We started with simple static banners with call-to-action to Leave a message. The number of messages:
24 messages in total
~4 orders in total

So we faced with the problem that we need a new type of hypothesis for the next testing

We decided to organize a Brainstorm session with all of our targetologists to generate new fresh ideas that will help us to gain more messages and make them more quality

[ BRAINSTORMING ]

Brainstorm results

[ BRAINSTORM ]

Turn all type of content to Arabic to increase audience size and it’s engagement
Changing audience interests and using look-alike audiences
More attention to a promotion website with leadform, starting Google Analytics
More Instagram Reels with messages conversion

Results in a week after

101 messages
11 call leads
14.5 AED per message

Messages

[ results ]

34 form fillings

Website form

Results in 4 days after launch

104 messages

[ results ]

Cost per Message: AED 5.7

Starting automation progress

[ strategy ]

The company didn’t have enough employess for sorting all messages and leadform invoices manually, so we’ve started an automation progress

Starting automation progress

[ strategy ]

We started with setting up a CRM-system for sorting and visual represenation of lead’s path.
Admiring the fact of lack of human recources, this fact rapidly decrease the time