Prices for BRP vehicles are much higher than the market. Not everyone who wants to buy a snowmobile has a budget of $36 300.
If we run ads for general queries, we will bring untargeted visitors who are not financially ready to buy.
Therefore, we excluded the general queries (buy a snowmobile, ATVs in Moscow, etc.) and decided to run only for our target audience (ATV BRP, snowmobiles LYNX etc.).
Why would advertising on the BRP brand bring the most targeted applications for a customer?
Such queries lead to the hottest audience, ready for BRP prices.