Over 540 leads with 50% qualification for a real estate startup
[ Case ]
2 months results got us 205 leads
[ Final results ]
550-590
Leads per month
50%
Qualification
120+
Clients in progress
5+
Registration on launch
3
Apartments sold
Website creation
Facebook, Instagram Ads
Google Ads
[ Our strategy ]
We've split the work into the following steps:
We took an unconventional approach, using out-of-the-box ideas in posts and vertical videos, like mini-movies, which generated organically qualified leads directly
Instagram content creation
Step 2
Step 1
Step 3
Step 4
For step 1, we launched an unconventional Instagram strategy: Out-of-the-Box Reels and vertical videos that generated organic leads."
Step 1, Instagram strategy: Out-of-the-box reels and vertical videos
[ Instagram strategy ]
Instagram Out-of-the-Box Reels and posts
Instagram vertical videos
Instagram stories
"Instagram Followers: From 0 to 568 in 3 months – consistent growth in reach and engagement
Result:
Gained 568 Followers
[ Instagram results ]
0
1 month
2 month
3 month
100
200
300
400
500
600
[ Instagram results ]
As a result of our Instagram content, we started getting organic, qualified leads directly from posts and Reels
[ Meta Ads ]
Step 2: Meta Ads – From high CPL to cost-effective results: how we cut costs in half in just 2 weeks
Initially
The cost per lead was much higher than expected in our forecast and Lead flow was unstable
Launched 2 new campaigns with new offers & headlines, and added a campaign targeting Ready-to-Move Apartments in the UAE
Then: We Shifted Focus to Ready-to-Move Apartments
We successfully reduced CPL by 50%
1019,61 AED
696,02 AED
514,91 AED
6.05 - 12.05
13.05 - 19.05
20.05 - 26.05
0
06.05-12.05
13.05-19.05
20.05-26.05
200
400
600
800
1000
1200
[ Landing pages ]
Step 3: To drive more leads we developed a set of targeted landing pages
To get effective leads, we have created one structurefor all landing pages of Fundamentum
Focus to specific Real Estate properties
And their details
[ Launching Google Ads ]
Step 4: We Launched Google Ads, got 175 Leads, 95 of them turned into potential customers in just 3 months
To get effective leads, we have created one structurefor all landing pages of Fundamentum