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Our showreel

Over 540 leads with 50% qualification for a real estate startup

[ Case ]

2 months results got us 205 leads

[ Final results ]

550-590

Leads per month

50%

Qualification

120+

Clients in progress

5+

Registration on launch

3

Apartments sold

Website creation

Facebook, Instagram Ads

Google Ads

[ Our strategy ]

We've split the work into the following steps:

We took an unconventional approach, using out-of-the-box ideas in posts and vertical videos, like mini-movies, which generated organically qualified leads directly

Instagram content creation

Step 2
Step 1
Step 3
Step 4

For step 1, we launched an unconventional Instagram strategy: Out-of-the-Box Reels and vertical videos that generated organic leads."

Step 1, Instagram strategy: Out-of-the-box reels and vertical videos

[ Instagram strategy ]

Instagram Out-of-the-Box Reels and posts

Instagram vertical videos

Instagram stories

"Instagram Followers: From 0 to 568 in 3 months – consistent growth in reach and engagement

Result:

Gained 568 Followers

[ Instagram results ]
0
1 month
2 month
3 month
100
200
300
400
500
600
[ Instagram results ]

As a result of our Instagram content, we started getting organic, qualified leads directly from posts and Reels

[ Meta Ads ]

Step 2: Meta Ads – From high CPL to cost-effective results: how we cut costs in half in just 2 weeks

Initially

The cost per lead was much higher than expected in our forecast and Lead flow was unstable
Launched 2 new campaigns with new offers & headlines, and added a campaign targeting Ready-to-Move Apartments in the UAE

Then: We Shifted Focus to Ready-to-Move Apartments

We successfully reduced CPL by 50%

1019,61 AED

696,02 AED

514,91 AED

6.05 - 12.05

13.05 - 19.05

20.05 - 26.05

0
06.05-12.05
13.05-19.05
20.05-26.05
200
400
600
800
1000
1200
[ Landing pages ]

Step 3: To drive more leads we developed a set of targeted landing pages

To get effective leads, we have created one structure for all landing pages of Fundamentum

Focus to specific Real Estate properties

And their details

[ Launching Google Ads ]

Step 4: We Launched Google Ads, got 175 Leads, 95 of them turned into potential customers in just 3 months

To get effective leads, we have created one structure for all landing pages of Fundamentum

Leads per month

550-590

Registration on launch

15+

Apartments sold

6

Qualification

50%

Results that delivered real growth

[Results]
Author - Relationship manager in content marketing department
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