How we got 320 registrations of qualified investors to a webinar for the Investment company in 3 months

[ case ]

Investment company

32

New clients

$6.2

Cost per lead

$100,000

Average bill purchase of investors

[ RESULTS IN 3 MONTHS ]

The investment company generates value for shareholders by investing in fast-growing companies, earning on dividends from portfolio companies and the sale of assets after their value grows.

Audience request

Customer

The Main goal of the advertising campaign was a traffic to the webinar website.
Our customer had advertising on its own with no results and they weren't getting enough conversions from webinars and wasn't recouping marketing costs by attracting potential investors to webinars and having a campaign entry limit of $20,000.

Investment company

[ who are ]

We've made edits to the landing page, set up Facebook analytics, and gathered audiences from the client's bases.

01

02

We've analyzed the target audience and made hypotheses for the first webinar.

Our strategy for investment company

[ our strategy ]

03

We've analyzed the competitors and prepared advertising offers and ads.

04

We've formed a financial model with projections of the cost of registration and conversion to webinar view.

Why a free webinar is the right sales funnel for finance

[ sales funnel ]

Warming up by newsletter and autocalls for webinar invitation

Don't come

Don't like

Webinar registration

Site
conversions

In the financial sector direct sales do not work because there is no trust in the company no confidence in the people who work there, so it is important to use multi-stage sales funnel for financial company.

Interested in investments

Come to the webinar

Offline meeting

Active client

Conversions on the site